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Business & Information Technology
Advanced Diploma of Business Administration - Marketing
Advanced Diploma of Business Administration - Marketing

Advanced Diploma of Business Administration - Marketing

  • ID:STC010011
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirments

OSSD with the majority of courses at the College (C), University (U), University/College (M) or Open (O) level qualify for admission to this program.

If you are not a Canadian citizen or landed immigrant, you will need a Canadian Study Permit to study in Canada and a Letter of Acceptance - issued by the College - in order to apply for the permit.

General diploma programs admission requirement for international students are as follows:

  • Canada & USA: High school diploma and transcript, or equivalent.
  • British education system: General Certificate of Education showing passes in six (6) academic subjects (including English) at the Ordinary level.
  • Caribbean countries (English): High school diploma and transcript, or equivalent.
  • West Africa (Nigeria, Ghana, etc.): WAEC (or NECO) transcript with online verifying scratch card number and PIN required.
  • South Asia: (Pakistan, Bangladesh, Nepal, Sri Lanka, etc.): High school diploma and Grade 12 transcript.
  • India: High school diploma and Grade 12 transcript.
  • Other Regions: High school diploma/graduation certificate and transcript or equivalent in original language and English translation.

Note: High school diploma/graduation certificate and transcript or equivalent in original language and English translation.

English Requirements

  • TOEFL iBT: Overall 78 with Writing, Reading, Listening and Speaking minimums of 20, or
  • IELTS Academic: Overall band of 6.0, No single test score below 5.5, or
  • PTE Minimum Score 51, or
  • Cambridge: Minimum Score 169, or
  • PBT score of 550, or
  • CBT score of 213, or
  • MELAB: Minimum Score 75, or
  • CAEL: Minimum score 60, or
  • Duolingo score of 100.

Course Information

Much of a business or organization’s success is due to marketing strategies. Marketing is an ever-changing and diverse field with a wide array of career opportunities. The Business Administration – Marketing program enables students to learn about key management skills and the promotion of products, companies and businesses. Students will gain a clear understanding of consumer behaviour, market research, sales promotional tactics and the extremely important field of logistics. This three-year marketing program prepares students for various types of management positions. If you are a strategic and creative thinker with fresh, forward-thinking ideas, strong analytical skills and are comfortable as a team leader, this program and field may be just right for you!

Program Highlights

  • Marketing research projects in the local community allow for hands-on practical and experiential learning.
  • Third-year students have an opportunity to participate in the Ontario Colleges Marketing Competition (OCMC).
  • Work placements for qualified third-year students in their final semester.
  • Articulation agreements so students can obtain a degree with a variety of universities including Nipissing University (offered on the St. Clair College campus), Walsh College and Davenport University. Students can also obtain their degree oversees in Ireland and Australia.
  • Continuously updated curriculum based on current trends including social media marketing content.
  • Program and Event planning allows students to organize and stage a real marketing event which is an important component of marketing today.

More Information: Click here

The curriculum below is for incoming students:

Semester 1

  • ACC110 Accounting Concepts I
  • BUS108 Introduction to Canadian Business
  • ECN210 Microeconomics
  • MTH146 Mathematics of Personal Finance
  • MGN105 Introduction to Human Resources
  • COM103 Business Communications I

Semester 2

  • ACC210 Accounting Concepts II
  • ECN110 Macro Economics
  • MRK202 Introduction to Canadian Marketing
  • ELEC1030 Choose 1 Elective Course
  • MTH237 Statistical Concepts
  • COM203 Business Communications II
  • BUS207 Basic Spreadsheeting

Semester 3

  • MRK311 Program & Event Planning
  • MRK317 Multimedia Sales Presentations
  • MRK325 Advertising Management
  • MRK332 Supply Chain Management
  • MRK340 Techno Marketing
  • ELEC1030 Choose 1 Elective Course

Semester 4

  • MGN310 Organizational Behaviour
  • MRK420 Marketing Research
  • MRK419 Marketing Research Projects
  • MRK432 Marketing Management
  • ELEC1030 Choose 1 Elective Course
  • MRK434 Marketing Design Technologies
  • MRK451 Careers In Marketing

Semester 5

  • BUS300 Business Law
  • MRK517 Merchandising Management II
  • MRK520 Marketing Cases
  • MRK525 Consumer Behaviour
  • MRK532 Strategic Marketing Management
  • MRK540 Business Strategies

Semester 6

  • MRK639 Digital Marketing
  • MRK605 Applied Marketing Simulation
  • MRK618 Internship Prep. & Assessment
  • MRK609 Internship
  • MRK680 Global Marketing Environments
  • MRK672 Sports & Events Marketing
  • MRK641 Sales Negotiations & Ethics
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Pre Courses

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Pathway Courses

  • Honours B. Comm from the University of Windsor
  • B. Comm from Walsh College
  • B. Comm from Nipissing University (delivered on the St. Clair College campus)
  • B. Comm from Davenport University
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Career Opportunity

Career Opportunity

Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.

Ability to settle

Overseas Student Health Cover

Health Insurance Fee: $750 per year

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