* Advertising and Marketing
Both advertising and marketing continue to play a big part in everyday life, and recent advancements in digital technology and social media allow for new and exciting ways to attract and engage customers at any time and in any place.
This course, which currently benefits from EPAS accreditation* and is part of the Chartered Institute of Marketing (CIM) Graduate Gateway** programme, is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides an opportunity to gain a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
When studying this course, you will have the opportunity to work in our DigiComm Lab, which has been designed for marketing students, and is equipped with industry standard marketing and advertising software, to allow you to explore how to put the theories you are being taught into practice.
International Code: FBLU047
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Year one
Modules
Marketing Research & Data Analysis
Marketing Principles and Practice
Employment and academic skills
Introduction to Integrated Marketing Communications
Organising For Business
Advertising Concepts & Practice
Add+vantage Module
Year two
Modules
Marketing Management
Consumer Behaviour
Career Preparation
Marketing Insight
Applied Advertising & Campaign Management
Digital Marketing and Online Presence
Add+vantage Module
Placement year
Modules
Study/Work Placement Abroad Year
UK Work Placement
Final year
Modules
Contemporary Marketing Issues
The course is currently recognised by the CIM Graduate Gateway, which could help you gain a recognised industry qualification quickly. The Graduate Gateway gives certain exemptions for professional qualifications with the CIM upon successful completion of the course, which could help you to complete further qualifications in less time after graduating. Please visit the CIM Graduate Gateway website for further information. Please refer to the Exemptions section for further information, and please note that direct application and additional costs apply to study towards certain professional qualifications with the CIM.
Designed to prepare you for potential future career options, this course offers lots of opportunities to participate in live cases with clients and work experience*** (short and long-term as part of a placement year). We currently have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to help to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills (subject to availability).
In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which aim to enhance your potential future employability.
You will have the support of the Faculty’s dedicated employment support unit (subject to availability) which has an extensive network of employers with a wide range of internship possibilities. Our employment support team will also support you (subject to availability) with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres, as well as putting on frequent employer events, which should allow you to network with potential future employers offering graduate roles, internships and placements in the advertising and marketing sectors.
Coventry University is committed to preparing you for your potential future career options and giving you a competitive edge in the graduate job market. The Talent Team provide a wide range of support services to help you plan and prepare for your potential future career options.
Please note that all international opportunities, internships, field trips, events, visits and work experience are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.
Insurance – Single: 300 GBP per year
