This course requires IELTS of 6.5 overall, with no component lower than 5.5.
By studying MA Advertising and Marketing, you will be given the opportunity to gain an understanding of a variety of topics related to marketing communications, with specific reference to the advertising industry.
The course has a strong focus on corporate engagement, which enables you the opportunity to gain a wide range of transferable skills that could enhance your employability upon successful completion. This could include producing and pitching a marketing communications campaign, producing a sales management portfolio, online presentations and taking part in a simulated crisis management activity.
As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen, by, for example, working with a client and working in a group to pitch a marketing communications campaign.You will also have the chance to take part in a simulation exercise and have the opportunity to apply the necessary skills to engage with the media in order to manage a crisis. The course examines marketing communications and the communications process to enable you the opportunity to develop your analytical skills when faced with ethical concerns in a variety of different contexts. You will have the opportunity to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising.
You will also have the chance to examine current research in advertising, focusing on the persuasive and/or informative effect of advertising, the internationalisation of advertising, the ethical and social aspects of advertising and advertising as a communication tool
The course aims to provide you with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. You will examine real-life exercises and reflective accounts based on the awards of an acclaimed advertising festival. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace.
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Year one
Modules
Marketing Communications
Global Advertising Management
Digital Marketing Strategy
Advertising Psychology
Crisis Management and Public Relations
Marketing Strategy Planning and Control
Sales Management
Creative Advertising
Global Professional Development - Consultancy
Postgraduate Dissertation/Consultancy Project
As of the end of 2019, around 15,000 people are employed in advertising and marketing jobs within the UK creative economy with annual advertising expenditure in 2019 over £21 billion and rising. In recent years, highly skilled marketing and advertising professionals have been in great demand.
Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.
You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Please note that we are unable to guarantee any placement or internship opportunities and that any such opportunities referred to may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Insurance – Single: 300 GBP per year
