The BA (Hons) Advertising and Marketing Management at Cardiff Met is a marketing specialist degree which has been developed in conjunction with the Institute of Practitioners of Advertising (IPA) syllabus ensuring that teaching content is well aligned to industry expectations. The course has a great reputation for its vocational orientation - becoming a 'Met Marketer' will enable you to gain both the academic knowledge and practical skills needed to gain employment in the advertising and marketing industry.
The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.
This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. You will be well equipped with a range of practical skills as you will be taught to use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.
In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face-to-face.
The course lecturers have both academic knowledge and industry experience to develop the skills you need to become highly employable marketing graduates- just read Nick Saunders story. You will enter a 'think tank' of advertising and marketing, putting your knowledge and skills into practice during your assessments and work placement opportunities. An optional work placement year between your second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry.
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Foundation Year (Year 0)
This programme can incorporate a Foundation Year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:
Students who have not achieved the required A-Level points (or equivalent) score to enter the first year of the degree programme.
Mature students who have been out of the formal education system for some time.
Degree
The course integrates ‘real world’ experience into our teaching practices to enable a clear understanding of the Marketing Management process. Assignments are based on industry examples and there are also guest lecturers from practitioners from companies.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in an Advertising and Marketing career.
Year One
You will follow 120 credits of core modules:
Introduction to Marketing (20)
Digital Media for Marketers (20)
Finance for Managers (20)
Managing People & Organisations (20)
Law and the World of Business (20)
Advertising and Sales Techniques (20)
Year Two
You will follow 100 credits of core modules and you can choose 20 credits of optional modules:
Core modules:
Consumer Behaviour (20)
Creative Marketing Communication and Advertising (20)
Digital Analytics – Web, Mobile & Marketing (20)
Marketing Research Methods (20)
Advertising in Practice including Work Placement (20)
Optional 20 credit module choice from:
Search Marketing: Content, SEO + PPC (20 credits)
Mobile and Social Media Marketing (20 credits)
Sports, Events and Sponsorship Marketing (20 credits)
In year two there you will be supported to find a relevant and useful fashion related work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Year in Industry: The option of spending a year in industry between the 2nd and final years has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.
Year Three/Year Four
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option.
Students follow follow 100 credits of core modules and then choose 20 credits of option modules.
Core modules:
International and Global Marketing (20)
Key Account Management for Marketers (20)
Strategic Advertising Management (20)
Advertising project (40)
Option modules:
Content, Copyright and Creativity (20)
Strategic Sales Management (20)
Global Sporting Events (20)
Innovation and Entrepreneurship (20)
Visioning Sustainability for Change (20)
Industrial work experience (20)
Year three/four will also provide you with an option of researching, writing and presenting a Marketing Plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
Advertising continues to enjoy a high profile within the marketing communications sector. This course will prepare students for a range of jobs including agency roles such as account executive, conceptual creative, digital and press planner and buyer, or in-house positions such as press assistant, social media analyst and digital display executive.
OSHC: 624 ($) GBP per year
