Advertising B.S.

ID:KSU10007
Level:4-Year Bachelor's Degree
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Admission Requirements

Entry Requirements

Education Level

New first-year applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.). A student who has previously enrolled in a post-secondary (higher education) institution is required to apply as a transfer student.

GPA Requirements

First-year undergraduate applicants should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale. Students who want a particular program but do not meet the minimum requirements may be considered for the pre-major.

English Requirements

All undergraduate applicants must obtain one of the following:

TOEFL iBT: 71; Home Edition iBT: 71
Revised PBT: 18 (average score)
IELTS Academic and IELTS indicator: 6.0
Duolingo English Test (DET):100
PTE Academic and PTE Academic Online: 48
Completion of the Kent State University ESL Center Level 8 Intensive English program with a minimum of 3.75 out of 4.0 GPA
ELS Level 112 Intensive English Program completion
SAT: a minimum of 510 evidence-based reading and writing
ACT: a minimum of 21 in English

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Course Information

The Bachelor of Science degree in Advertising is the study of the entire spectrum of the advertising business and the social responsibilities of a persuasive media. Students in the program supplement their coursework with an internship in their field of specialization. Other opportunities for practical experience include news, production, management, sales, performance and advertising positions on the campus newspaper, the Kent Stater, and its online edition; the campus radio station, Black Squirrel Radio; and the campus magazine, the Burr, and its online edition. Students may also obtain positions with IdeaBase, a student-run, full-service integrated marketing communications firm in downtown Kent.

Advertising careers include the creative elements of all kinds of advertising and promotional elements, including the strategic planning and execution of creative materials including print, broadcast and online; the planning and buying of all types of media including the ever expanding electronic media; account supervision, which is working with clients to help plan and execute advertising; and strategic planning and execution of direct elements, sales promotion and e-marketing. There are many study abroad/away opportunities.

Programs in the College of Communication and Information are, by nature, innovative, interdisciplinary and collaborative, which is critical to both professional and scholarly disciplines. Students are educated to work at the intersections of communication, information and technology. Through a core of diverse theory- and practice-based courses, students learn basic concepts that apply across the range of college programs and develop a sense of professional expectations and build toward interdisciplinary thinking and application.

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Courses

Major Requirements (courses count in major GPA) (min C- grade in all courses)

My story on the web
Media, power and culture (divd) (kss) 1
Advertising writing and storytelling
Research and measurement in advertising and public relations
Principles of advertising
Advertising messaging and communication
Advertising copywriting (wic) 2
Advertising media planning
Digital advertising

Journalism and Mass Communication Elective, choose from the following: 3

Seminar in media and movements (elr)
Advertising and public relations industry tools
Public relations practice: public affairs
Public relations practice: crisis communication
Political advertising
Activation advertising
Global advertising and public relations
Practicum in advertising and public relations (elr)

Additional Requirements (courses do not count in major GPA)

Communication grammar review (min c- grade)
Introductory statistics (kmcr)
Destination kent state: first year experience

College of Communication and Information Core Electives, choose from the following:

Introduction to human communication (kadl)
Intercultural communication (divg)
Creative coding
Human-computer interaction
Information fluency in the workplace and beyond
Introduction to user experience design
Design: principles, processes and practice

Kent Core Composition

Kent Core Humanities or Fine Arts (minimum one course from each)

Kent Core Social Sciences (courses from two curricular areas)

Kent Core Basic Sciences (must include one laboratory)

Kent Core Additional

General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) 2

Minimum Total Credit Hours: 120

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Pre Courses

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Pathway Courses

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Career Opportunity

Advertising and promotions managers
Market research analysts and marketing specialists

Ability to settle

Overseas Student Health Cover

Student Health Insurance: 2313 $ USD per year

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Advertising B.S.

Fees (USD)

Admission Requirements

Entry Requirements

English Requirements

Course Information

Pre Courses

Pathway Courses

Career Opportunity

Overseas Student Health Cover

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