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Business, Management and economics
BA (Hons) Advertising and Marketing
BA (Hons) Advertising and Marketing

BA (Hons) Advertising and Marketing

  • ID:UL440002
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

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60
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Admission Requirements

Entry Requirement

English Requirement

EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page

 

Course Information

Welcome to BA (Hons) Advertising and Marketing

Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.

The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.

The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.

How You Study

Students are introduced to some of the key themes in advertising during the first year, alongside the foundations of marketing and business. This includes the analysis of business data, the evolving art of management, and the principles of marketing.

In the second year, the course explores concepts and processes such as buyer behaviour, marketing planning, research methods, and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing, media, branding, and advertising.

The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support during the process if required.

What You Need to Know

We want you to have all the information you need to make an informed decision on where and what you want to study. To help you choose the course that’s right for you, we aim to bring to your attention all the important information you may need. Our What You Need to Know page offers detailed information on key areas including contact hours, assessment, optional modules, and additional costs.

More info: Click here

First Year

​Analysis of Business Data (Core)

Employability and Careers (Core)

Introduction to Advertising (Core)

Introduction to Business Finance (Core)

Marketing Research Insights (Core)

Organisational Behaviour (Core)

Principles of Marketing (Core)

Principles of Microeconomics

Second Year

Buyer Behaviour (Core)

Corporate Reputation and Public Relations (Core)

LIBS International Year Abroad (Option)†

Media Planning for Advertising (Core)

Professional Practice (Option)†

Services Marketing (Core)

Social and Sustainability Marketing (Core)

Strategic Marketing Planning (Core)

The Advertising Process (Core)

Third Year

Consultancy Project (Business) (Option)†

Developing Brands Through Advertising (Core)

Dissertation (Business) (Option)†

Entrepreneurial Marketing (Core)

Global Marketing Strategy (Option)†

Marketing Communications (Option)†

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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