IELTS 6.0 overall, with a minimum of 5.5 in each element
Innovation and creativity are increasingly important to devising and delivering effective modern marketing campaigns, as rapid technological advancements have transformed the business landscape.
The BA (Hons) Business and Marketing degree at Lincoln is designed to provide students with a firm grasp of the basic principles of the subject. It encourages them to explore the theoretical and practical context of business and develop a marketing specialism.
Throughout the programme, students have the opportunity to increase their familiarity with the international business environment, identify marketing opportunities, and develop an understanding of how to overcome the challenges of reaching mass and niche audiences.
Students who successfully complete their studies with a year of work placement will receive the award title BA (Hons) Business and Marketing (with Work Placement). Those who do not will receive a BA (Hons) Business and Marketing award.
More info: Click here
First Year
Employability and Careers (Core)
Introduction to Advertising (Core)
Introduction to Business Finance (Core)
Marketing Research Insights (Core)
Organisational Behaviour (Core)
Principles of Marketing (Core)
Principles of Microeconomics (Core)
Second Year
Budgeting for Business (Core)
Buyer Behaviour (Core)
Corporate Reputation and Public Relations (Core)
Operations Management (Core)
Social and Sustainability Marketing (Core)
Strategic Marketing Planning (Core)
Business English and Communication (Option)†
European Integration and Business (Option)†
Finance for Business (Option)†
LIBS International Year Abroad (Option)†
Media Planning for Advertising (Option)†
Principles of Project Management (Option)†
Professional Practice (Option)†
Third Year
Global Marketing Strategy (Core)
Leadership and High Performance Teams (Core)
Marketing Communications (Core)
Advanced Business English and Communication (Option)†
Business and the Natural Environment (Option)†
Consultancy Project (Business) (Option)†
Digital Business and E-Commerce (Option)†
Dissertation (Business) (Option)†
Entrepreneurial Marketing (Option)†
Financial Management For Business 1 (Option)†
Financial Management For Business 2 (Option)†
Representations of Management and Organisations in Popular Media (Option)†
Recent Business and Marketing graduates have gone on to work in communications, market research, e-commerce, project management, account management, and creative marketing in the public sector or within in-house or agency marketing roles.
Insurance - Single: 300 (£) per year
