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Business Management And Economics
BA (Hons) Business Management and Marketing
BA (Hons) Business Management and Marketing

BA (Hons) Business Management and Marketing

  • ID:NTU440015
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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60
Accept letter
100
Visa
20
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1

Admission Requirements

Entry Requirement

English Requirement

IELTs 6.5 with minimum of 5.5 in each component

Course Information

Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.

On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.

This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Digital Marketing.

During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.

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Year One

  • Accounting and Finance for Managers

  • Economics and Data Analysis for Managers

  • Foundations of Managing and Organising

  • Principles of Marketing

  • Essentials of Business Development

  • Personal and Academic Development

Year Two

  • First half of Year Two – Core modules

  • Buyer Behaviour

  • Research for Marketing

  • Integrated Marketing Communications

  • Second half of Year Two

Core modules

  • Employment and Enterprise

  • Managing and Organising

  • Plus one optional module from:

  • International Business and Communication

  • Managing the Global Supply Chain

  • Digital Entrepreneurship

Year Three

  • Placement year

Final year

  • Research Project

  • Developing Professional Impact

  • Contemporary Issues in Strategic Market Management

  • Comparative International Management

  • explore problems that arise from these matters and the solutions that are needed.

  • Improving the Customer Experience

  • Global Supply Chain Strategy

  • Digital Customer Experience

  • International Tourism: Sustainability, Developments & Impacts

 

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:

  • Marketing Assistant

  • Marketing Communications Manager

  • SEO Executive

  • Social Media Executive and Copywriter

  • Marketing and Engagement Officer

In the last few years, graduates from this course have gone onto securing roles with well know employers such as:

  • Beats by Dre

  • Microsoft

  • iThinkMedia

  • Bull Marketing

  • GlaxoSmithKline

Ability to settle

Overseas Student Health Cover

Insurance – Single: 300 GBP per year

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