IELTs 6.5 with minimum of 5.5 in each component
Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.
On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.
This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Digital Marketing.
During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.
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Year One
Accounting and Finance for Managers
Economics and Data Analysis for Managers
Foundations of Managing and Organising
Principles of Marketing
Essentials of Business Development
Personal and Academic Development
Year Two
First half of Year Two – Core modules
Buyer Behaviour
Research for Marketing
Integrated Marketing Communications
Second half of Year Two
Core modules
Employment and Enterprise
Managing and Organising
Plus one optional module from:
International Business and Communication
Managing the Global Supply Chain
Digital Entrepreneurship
Year Three
Placement year
Final year
Research Project
Developing Professional Impact
Contemporary Issues in Strategic Market Management
Comparative International Management
explore problems that arise from these matters and the solutions that are needed.
Improving the Customer Experience
Global Supply Chain Strategy
Digital Customer Experience
International Tourism: Sustainability, Developments & Impacts
Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:
Marketing Assistant
Marketing Communications Manager
SEO Executive
Social Media Executive and Copywriter
Marketing and Engagement Officer
In the last few years, graduates from this course have gone onto securing roles with well know employers such as:
Beats by Dre
Microsoft
iThinkMedia
Bull Marketing
GlaxoSmithKline
Insurance – Single: 300 GBP per year
