The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
Pass at Foundation Diploma in Art & Design (Level 3 or 4).
Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
Merit at UAL Extended Diploma.
Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing, Marketing, Humanities and Social Sciences).
OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum
And 3 GCSE passes at grade 4 or above (grade A*-C).
IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking. Please check our main English language requirements page for more information.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
APEL - Accreditation of Prior (Experiential) Learning
Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
Related academic or work experience
The quality of the personal statement
A strong academic or other professional reference
A combination of these factors.
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and communications skills related to design and art direction.
The course is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.
You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience.
The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.
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Designer
Producer
Creative
Art Director
Motion Graphic Designer
Arts and Culture Adviser
Visual Merchandising Manager
Communications Writer
Social Media Planner
Head of Design
Editorial Designer
Production Co-ordinator
As part of Diploma in Professional Studies, students have worked with the Art Direction team at Adidas in Germany, as an intern with Hugo and Marie Agency and as an assistant at Nova Dando.
Insurance – Single: 300 GBP per year