Lincoln's Bachelor of Agribusiness and Food Marketing degree will equip you with a sound applied knowledge of core business concepts and the unique commercial considerations of the multi-billion dollar primary production industry.
A rapidly-growing global population and the constraints of finite resources require a more savvy approach to the business of food production and food marketing.
Likewise, the increasing sophistication and purchasing power of consumers throughout the world means an increasing demand for a diverse range of high-quality products.
You will gain a contextual understanding of the global agribusiness and food marketing sectors to meet this demand.
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COMM 111Introductory Statistics
COMM 112Financial Information for Business
ECON 113Economies and Markets
FOOD 101Food Quality and Consumer Acceptance
MGMT 106Global Food Systems
MKTG 115Principles of Marketing
FOOD 201Processing Food for Consumers
MGMT 222The Agribusiness Environment
MKTG 210Logistics Management
FOOD 301Food Product Innovation and Quality
MGMT 340Agribusiness Strategic Management
MGMT 341Integrated Agribusiness and Food Marketing Strategy
MKTG 301Marketing Analytics and Research
MKTG 308Marketing of New Zealand Products and Services
MKTG 323Supply Chain Management
plus one of:
FOOD 202Food Safety and Microbiology
or
MGMT 223The Food Regulatory Environment
