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Bachelor of Applied Management (Applied Marketing major) (Online)
Bachelor of Applied Management (Applied Marketing major) (Online)

Bachelor of Applied Management (Applied Marketing major) (Online)

  • ID:SIT640194
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

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Admission Requirements

Entry requirements

  • Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following
  • NCEA Level 3 with University Entrance, or
  • An International Baccalaureate Diploma or Cambridge A- level qualification for which the teaching and assessment was conducted in English; or
  • Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or
  • Successful completion of all primary education or
  • Successful completion of at least five years of secondary education

English requirements

  • Applicants from countries with an annual student visa approval rate of at least 80 percent, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having passed an NZQA approved English Proficiency Assessment, or one of the following tests of English language competence in accordance with the NZQA rules below:
  • IELTS test - Academic score of 6 with no band score lower than 5.5
  • TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
  • TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
  • Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • OET - Minimum of Grade C or 200 in all sub-tests
  • NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
  • Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
  • Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill
  • Trinity ISE - ISE II with no less than distinction in any band

Other requirements

  • Prospective students for the programme must meet at least one of the application and selection criteria below:

  • School Leavers

  • University Entrance – NCEA Level 3. Three subjects – at Level 3, made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and

  • Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and

  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of all three numeracy unit standards (26623, 26626, 26627 – all three required)

  • Mature Applicants

  • Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work experience.

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Course Information

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal and problem-solving skills) in addition to the development of specific business knowledge and skills.

Majors available for the Bachelor of Applied Management programme:

  • Human Resource Management (this page)

  • Applied Management

  • Applied Marketing

  • Event Management

  • Project Management

  • Occupational Health and Safety

Double majors available:

  • Project Management / Applied Management

  • Event Management / Applied Marketing

More info: Click here

Year 1 Compulsory Papers (all majors)

  • MGT100 Introduction to Accounting (15 credits)

  • MGT101 Introduction to Human Resource Management (15 credits)

  • MGT103 Introduction to Applied Management (15 credits)

  • MGT104 Introduction to Applied Marketing (15 credits)

  • MGT105 Business Communications (15 credits)

  • Year 1 Elective Paper List (choose three papers from the following list) (45 credits)

  • MGT102 Introduction to Business Operations (15 credits)

  • MGT106 Introduction to Quality Management (15 credits)

  • MGT110 Workplace Relationships (15 credits)

  • MGT111 Administration Systems (15 credits)

  • MGT112 Introduction to Leadership (15 credits)

  • MGT113 Introduction to Project Management (15 credits)

  • MGT114 Introduction to Occupational Health and Safety (15 credits)

  • MGT115 Occupational Health and Safety Strategies (15 credits)

  • MGT514 Organisational Context of Project Management (15 credits)

  • MGT515 Introduction to Project Management Methodologies and Frameworks (15 credits)

  • Elective 1 Elective Paper - to be approved by Programme Manager (15 credits)

Year 2 Compulsory Papers for Applied Marketing major (open to returing students only)

  • MGT201 Marketing Operations (15 credits)

  • MGT208 Digital Marketing (15 credits)

  • MGT204 Sales and Promotion (15 credits)

  • MGT217 Presenting Professionally (15 credits)

  • MGT216 Market Research and Analysis (15 credits)

  • Year 2 Elective Papers for Applied Marketing major

  • Any three electives from Year 2 list below not already taken (45 credits)

  • Year 2 Elective Paper List (to select from as allowed in each major)

  • MGT200 Management Accounting and Finance (15 credits)

  • MGT201 Marketing Operations (15 credits)

  • MGT202 Employment Relations (15 credits)

  • MGT203 Operations Management (15 credits)

  • MGT205 Introduction to Strategic Management (15 credits)

  • MGT206 Risk Management and Quality (15 credits)

  • MGT209 Managing Human Resources (15 credits)

  • MGT215 Organisational Behaviour (15 credits)

  • MGT219 Change Management (15 credits)

  • MGT221 Strategic Planning (15 credits)

  • MGT222 Health and Safety in Employment (15 credits)

  • MGT224 Administration Systems II (15 credits)

  • MGT225 Occupational Health and Safety Strategies and Organisational Systems (15 credits)

  • MGT226 Occupational Health and Occupational Safety Training Strategies and Evaluation (15 credits)

  • MGT227 Occupational Health and Safety Management Practice Leadership (15 credits)

  • MGT228 Occupational Health and Safety Strategic Planning and Performance Measurement (15 credits)

  • MGT229 Occupational Health and Safety Intervention Programme Design and Evaluation (15 credits)

  • MGT235 Agribusiness Economics (15 credits)

  • MGT236 Agribusiness Strategy and Competitiveness (15 credits)

  • MGT237 Crop Industries (15 credits)

  • MGT238 Livestock Industries (15 credits)

  • MGT622 Fundamentals of Project Management (15 credits)

  • MGT623 Fundamentals of Project Planning (15 credits)

  • MGT624 Fundamentals of Monitoring, Controlling and Evaluating the Project (15 credits)

  • MGT625 Fundamentals of Project Closure (15 credits)

  • MGT626 Leadership and the Project Manager (15 credits)

  • MGT233 Life and Career Coaching (15 credits)

  • MGT234 Executive and SME Coaching (15 credits)

  • Elective 2 Elective Paper - to be approved by Programme Manager (15 credits)

Year 3 compulsory papers for Applied Marketing major (open to returing students only)

  • MGT301 Business Ethics (15 credits)

  • MGT702 Research Methodology (15 credits)

  • MGT306 Reputation and Brand Management (15 credits)

  • MGT304 Strategic Marketing Management (15 credits)

  • MGT308 Advanced Digital Marketing (15 credits)

  • Choose either 310 or 320

  • MGT310 Management Research Project (30 credits)

  • MGT320 Internship (30 credits)

  • Year 3 Elective Papers for Applied Marketing major

  • Any one elective from either the Year 2 or year 3 lists not already taken (15 credits)

  • Year 3 Elective Paper List (to select from as allowed in each major)

  • MGT303 Strategic Management (15 credits)

  • MGT304 Strategic Marketing Management (15 credits)

  • MGT305 Advanced Event Management (15 credits)

  • MGT306 Reputation and Brand Management (15 credits)

  • MGT707 Digital Marketing Strategy and Analysis (15 credits)

  • MGT308 Advanced Digital Marketing (15 credits)

  • MGT309 Relationships, Influence and Leadership (15 credits)

  • MGT312 Advanced Human Resource Management (15 credits)

  • MGT711 Occupational Health and Safety Sustainability Practices (15 credits)

  • MGT712 Workplace Health and Wellbeing Strategies (15 credits)

  • MGT313 Occupational Health Strategic Management (15 credits)

  • MGT314 Occupational Safety Strategic Management (15 credits)

  • MGT315 Agricultural and Resource Policy (15 credits)

  • MGT316 Sustainable Agribusiness Practice (15 credits)

  • MGT717 Organisational Project Management (15 credits)

  • MGT718 Project Management in Practice (15 credits)

  • MGT719 Advanced Project Management Methodologies and Frameworks (15 credits)

  • MGT720 Consumer Behaviour and Market Trends (15 credits)

  • MGT721 Event Planning, Finance and Budgeting (15 credits)

  • MGT722 Event Planning Marketing and Promotion (15 credits)

  • MGT723 The Dynamics of Employment Regulations (15 credits)

  • MGT724 Management Skills for a Diverse Workforce (15 credits)

  • MGT725 Role of Professional Coaching (15 credits)

  • MGT726 Professional Coaching Relationships and Environment (15 credits)

  • MGT727 Professional Coaching Tools (15 credits)

  • Elective 3 Elective Paper - to be approved by Programme Manager (15 credits)

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Career Opportunity

Career Opportunity

Graduates of the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.

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