GCE ‘A’ level passes.
International Baccalaureate (IB) Diploma or other equivalent pre-university certificates.
Applicants with the relevant Diplomas may be eligible for exemption to Year 1 of the Programme.
Events/Business related diploma from SIM or local Polytechnics may be eligible for entry to Year 2 with exemption from Year 1
Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
IELTS 6.0 overall (no band less than 5.5); or
Successful completion of a recognized approved Diploma, where the language of instruction was English
Programme Overview
The Bachelor of Arts (Honours) Events Management is developed and awarded by the University of Stirling, UK.
Why Choose the University of Stirling?
Sports University of the Year (The Times and The Sunday Times Good University Guide 2020)
5 Stars for Teaching, Employability, Internationalisation, Facilities and Inclusiveness (QS World University Rankings 2020)
Marketing – Top 2 in Scotland, Top 10 in the UK (The Complete University Guide 2020)
Sports Science – Top 5 in Scotland, Top 20 in the UK (The Complete University Guide 2020)
Top 25 UK institutions for Business and Management (Research Excellence Framework 2014)
Growth in Events Management
Sustainability is a recent focus for the ‘events’ arena. The event planner profession is expected to grow by 10% from now to 2024, with corporate events predicted to experience the most growth.
There are over 2,400 meetings held in Asia Pacific and the Middle East, which occupy 20% of worldwide meetings.
When people stage concerts and sports events, they can create harm to the environment. The programme will have aspects on how to manage environment and social impact.
Programme Objective
This programme aims to meet the leisure industry’s requirement for technically competent, customer oriented, commercially minded practitioners who have the flexibility and capability to apply their skills and knowledge in a variety of customer oriented environments both for the domestic and the international market place. This will involve integrating leisure, tourism, hospitality, management, and professional transferable skills. On graduation, students will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the leisure and related industries.
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Modules
Bachelor of Arts (Honours) Events Management
Modules
Year 1
Fundamentals of Business & Management
Fundamentals of Marketing
Leisure Management and Consumption
Sustainable Marketing
Operations Management
Retail Studies OR Sports Studies – Issues and Concepts *
*Note: Students may choose to study either one of these modules.
Year 2 and 3
Managing the Consumer Experience
Delivering Value in the Digital Age
Understanding Consumers
Developing Sustainable Events
Project Management
Digital and Experiential Marketing
International Business
Strategic Management
Effective Communication and External Relations for Managers
Work-based Project OR Dissertation *
* Note: Students may choose either a Work-based Project or Dissertation.
Exchange Semester at Stirling
Students can choose to attend the Year 3 first semester at the University of Stirling home campus in the UK. Students are expected to complete modules equivalent of 60 credits in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
Duration/Candidature Period
Duration of programme: Three years
Candidature Period: Four years
Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund.
Minimum Class Size
Minimum to commence: 50 students
If take-up rate does not meet the minimum to commence, students will be informed within one month before class starts.
Graduates of this degree will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the events management related industries. There are many opportunities across a range of events management business organisations, including project management of particularly large events, i.e. music festival or management of a conference and event venue
