GCE ‘A’ level passes.
International Baccalaureate (IB) Diploma or other equivalent pre-university certificates.
Applicants with the relevant Diplomas may be eligible for exemption to Year 1 of the Programme.
Events/Business related diploma from SIM or local Polytechnics may be eligible for entry to Year 2 with exemption from Year 1
Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
IELTS 6.0 overall (no band less than 5.5); or
Successful completion of a recognized approved Diploma, where the language of instruction was English
Programme Objective
The programme aims to develop:
A critical understanding of business and marketing from both academic and practitioner perspectives;
An in-depth and balanced comprehension of the theoretical foundations of marketing alongside current and emerging practitioner applications, including marketing decisions, consumer behavior and market research methods; and
A critical understanding of the impact of sustainability, stakeholder management, ethics and risk management on marketing decisions and performance.
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Modules
Bachelor of Arts (Honours) in Marketing
Modules
Year 1
Fundamentals of Business & Management
Fundamentals of Marketing
Leisure Management and Consumption
Retail Studies
Sports Studies – Issues and Concepts
Sustainable Marketing
Year 2 & Year 3
Applied Digital Media: From Theory to Practice
Delivering Value in the Digital Age
Digital and Experiential Marketing
Digital Creativity
Dissertation
Effective Communication and External Relations for
Managers
Marketing Analytics and Brand Creation
Multi-Channel Retail Marketing
Social Media Marketing: Context and Strategies
Understanding Consumers
A supervisor will be assigned to guide with the dissertation which focuses on a particular marketing topic.
Module Synopsis
Exchange Semester at Stirling
Students can choose to attend 1 semester (Year 3 first semester) at the University of Stirling home campus in the UK. Students are expected to complete modules equivalent of 60 credits in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
Duration/Candidature Period
Duration of programme: Three years
Candidature: Four years
Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund.
Minimum Class Size
Minimum to commence: 50 students
A degree in Marketing with a digital focus is becoming highly valuable and can become your key to a specialised marketing career or a more general management career in a wide range of public, private and voluntary sectors. You’ll acquire a comprehensive range of analytical, problem-solving and professional skills which are increasingly valued in industry, commerce, education, government and non-profit making organisations.
The degree opens doors to a wealth of job opportunities for graduates as the range of promotional outlets and techniques available to businesses continues to evolve. Graduates have become successful in roles such as Digital Marketing Manager, Marketing Executive, Sales Executive, etc
