* Ancillary Fee, VIU Students' Union fee, Health and Dental Plan fee, Books and supplies
Graduation from high school or equivalent.
International students who are BC high school graduates must have a minimum grade of “C” in English 12 for direct entry into an academic program.
Up to 30 advanced credits may be granted for Advanced Placement and International Baccalaureate (higher level) courses.
TOEFL Paper Based Test, 550 (no section below 56)
TOEFL IBT, 88 (no section below 20)
IELTS (Academic), 6.5 (no band below 6.0)
CAEL, 60
Cambridge Certificate of Proficiency in English (CPE), 176 overall
Cambridge Certificate of Advanced English (CAE), 176 overall
English 12 (BC), Min. “C”
Pearson (PTE), 60 (no section below 60)
International Baccalaureate English A1/A2, Higher Level (HL)/ Standard Level (SL) grade 3 or higher
VIU English Language Centre, Successful completion of University Preparation Level 5
Advanced Placement (AP) English Language and Composition or English Literature and Composition, Grade 2 or higher
Recognized university where English is the language of instruction., Completion of six credits of post-secondary English composition and literature with a minimum grade of “C”
General Certificate of Secondary Education (GCSE), English at the O-level with a minimum grade of C or 4
The Duolingo English Test (only For Fall 2020 and Spring 2021) , 110 TOEFL iBT® Special Home Edition (only For Fall 2020 and Spring 2021), 88 (no section below 20)
All businesses must have a strategy and process for marketing their products or services. A Major in Marketing gives business students a flexible choice of completing courses leading to alternative career paths in marketing. There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing. Every business needs marketing expertise and people with this capability are in high demand.
Marketing majors will complete 12 credits in core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing. Marketing majors will also take 18 upper-level credits among a selection customized to the area of marketing for which they would like to gain expertise. To further develop your expertise on a career path students may select from one of a series of marketing streams and complete suggested courses leading to an area of specialization. The holistic expertise gained will be highly valuable to future employers.
More info: Click here
Year 1
See Bachelor of Business Administration, Majors and Minors.
Marketing Major,
Year 2,
ACCT 294 - (Intro to Cost and Managerial Accounting), 3
ECON 211 - (Principles of Microeconomic Theory), 3
ECON 212 - (Principles of Macroeconomic Theory), 3
MARK 260 - (Buyer Behaviour), 3
One of the following courses:
ACCT 217 - (Taxation I)
MGMT 293 - (Human Resource Management)
FNCE 221 - (Financial Planning), 3
MGMT 230 - (Introduction to E-Management), 3
QUME 232 - (Business Statistics I), 3
Nine elective credits, 9
Total Credits, 30
Marketing Major,
Year 3,
LAWW 326 - (Commercial Law), 3
MARK 366 - (Market Research), 3
MGMT 323 - (International Business I), 3
MGMT 392 - (Negotiations), 3
Nine upper-level marketing electives, 9
Nine elective credits, 9
Total Credits, 30
Marketing Major,
Year 4,
MARK 460 - (Strategic Marketing), 3
MGMT 496 - (Strategic Management Issues), 3
MGMT 491 - (Senior Project) or
MGMT 499 - (Business Internship) or
Three upper–level business credits and three upper–level elective credits, 6
Six upper-level marketing elective credits, 6
Three 400-level marketing elective credits, 3
Nine elective credits, 9
Total Credits, 30
There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing.
275 CAD/year
