If you’re looking to combine a strong interest in marketing with general business studies, this newly updated course is the one for you. It offers you a great deal of flexibility as you enter the job market, whether you wish to work in marketing organisations, or marketing departments within large businesses, or work more generally in business, with an extensive knowledge of marketing strategy.
You’ll learn the latest in business and marketing with a curriculum that integrates developments in the digital and data environments. You’ll also benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.
There is a strong focus on your employability needs, giving you the transferable skills and attributes sought after by employers. You’ll benefit from a balanced and broad programme of business and marketing modules that combines core business subjects such as accounting, economics, project and people management and leadership, with marketing modules including consumer behaviour, branding, and marketing communications. You’ll also gain practical industry experience through live projects, industry speakers, events, and employability modules. You can enhance your CV further through an optional year’s study abroad, placement or short internship.
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Degree programmes are structured into levels, 4, 5 and 6. These correspond to your first, second and third/final year of study. Below you can see what modules you’ll be studying in each.
Level 4
Module, Credits, Compulsory/optional
Level 5
Module, Credits, Compulsory/optional
Level 6
Module, Credits, Compulsory/optional
Insurance-Single: 300 GBP/year
