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Bachelor of Business (BBus) in Marketing
Bachelor of Business (BBus) in Marketing

Bachelor of Business (BBus) in Marketing

  • ID:MU610150
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

English Requirements

  • Special Tertiary Admissions Test (STAT) 140 Written English

  • International English Language Testing System (IELTS)    6.0 Overall

    •   6.0 Reading

    •  6.0 Writing

    •   6.0 Speaking

    •   6.0 Listening

  • Cambridge Advanced English (CAE)  169 Overall

    • 169 Reading

    • 169 Writing

    • 169 Speaking

    • 169 Listening

  • Pearson Test of English (PTE)  50 Overall

    • 50 Reading

    •  50 Writing

    • 50 Speaking

    • 50 Listening

  • Test of English as a Foreign Language – IBT (TOEFL IBT)   73 Overall

    • 18 Reading

    • 18 Writing

    •  18 Speaking

    •  18 Listening

  • Occupational English Test (OET) C (250-290) Reading

    • C (250-290) Writing

    •  C (250-290) Speaking

    •  C (250-290) Listening

Course Information

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

  • Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.

  • Complete Google and Facebook certifications during your course.

  • Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

  • International marketing

  • Strategic marketing

  • Consumer behaviour

  • Digital and social media marketing

  • Services marketing


More info: Click here

Total credit points: 24

  • Required Units, 24 credit points

  • BUS124, Global Marketing, 3

  • BUS210, Marketing Research and Analysis, 3

  • BUS225, Services, Relationship and Retail Marketing, 3

  • BUS299, Consumer Behaviour, 3

  • BUS334, Business Analytics, 3

  • BUS350, Strategic Marketing, 3

  • BUS359, Digital and Social Media Marketing, 3

  • BUS370, Cross Cultural Marketing, 3

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Future job growth in this area is strong - and your opportunities are endless. By 2022, it's expected that there will be 147,000 new jobs in this field in WA*. *Source: 2018. Careers could include:

  • Marketing Account Manager or Marketing Consultant

  • Product or Brand Manager

  • Market Research Analyst

  • Content Marketer

  • Digital Marketer

You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.

Ability to settle

Overseas Student Health Cover

Overseas Student Health Cover: 530 AUD per year

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