Successful completion of Australian Year 12 or equivalent.
Mature age applicants can be considered for admission on a case-by-case basis having regard to the prior study, employment and professional experience.
IELTS (Academics) 6.0 with no band less than 5.5 or equivalent.
Digital marketing skills are in serious demand. Brands are putting more of a focus on digital marketing than ever before, and the job market is booming.
The course covers the whole digital marketing spectrum, including creating digital marketing strategies, search marketing (SEO and SEM), web analytics, gamification, digital content creation, user experience (UX), email and mobile marketing, social media, and online digital consumers.
This hands-on course arms you with the knowledge and practical skills in digital marketing to have a positive impact on revenue and apply learnings to everyday marketing operations.
The Bachelor of Business major in Digital Marketing comprises common core units, a major stream of digital marketing and elective units. To graduate from the degree students must complete 360 credit points overall. Each unit is worth 15 credit points, and full-time students undertake four units per trimester.
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Year 1
Semester 1
AIM100 Academic Integrity Module
BB101 Business Communications
BB103 Management Principles
BB104 Introductory Accounting
BB105 Marketing Principles
Semester 2
BN110 Information Systems Fundamentals
BB106 Economic Principles
BB107 Commercial Law
BB108 Business Statistics
Year 2
Semester 3
BK202 Consumer Behaviour
BK208 Digital Marketing Foundations
BK209 Digital Content Creation and Management
BK210 Market Research
Semester 4
BK213 Services Marketing
BK214 Integrated Marketing Communications
BK217 Social Media, Video and Search Marketing
School of Business Elective 1
Year 3
Semester 5
BK301 Brand Strategy
BK307 Designing the User Experience
BK317 Product Innovation and Commercialisation
School of Business Elective 2
Semester 6
School of Business Elective 3
School of Business Elective 4
BK318 Digital Marketing Strategy and Planning
BB330 Industry Based Capstone Project*
Electives
BB208 Business Ethics and Sustainability
BB212 Human Resource Development
BB329 Integrated Strategy
BK315 International Marketing
BM202 Organisational Behaviour
BM203 Project Management
BM212 Strategic Human Resource Management
BM214 International Business Management
BM301 Startup Entrepreneurship
BM311 Entrepreneurship in a Digital Age
Career opportunities for graduates of Bachelor of Business (Major in Digital Marketing) include:
Digital marketing manager
Marketing manager
Brand manager
Marketing campaign analyst
Search Engine Optimisation (SEO) manager
Social media marketing specialist
Digital Data Analyst
Project consultant
Brand strategist
Advertising consultant
Digital Production Coordinator
Account Director
OSHC: 518.42 ($) AUD per year
