Successful completion of Australian Year 12 or equivalent.
Mature age applicants can be considered for admission on a case-by-case basis having regard to the prior study, employment and professional experience.
IELTS (Academics) 6.0 with no band less than 5.5 or equivalent.
Build leading-edge marketing knowledge in a degree that is highly valued by employers.
The Bachelor of Business, Major in Marketing, offers a unique blend of units to help you specialise and develop skills in emerging marketing areas, including social media marketing, digital marketing, and product innovation and commercialisation.
This versatile degree will prepare you for a wide range of careers, from marketing strategy, advertising and media planning & buying, to sales, PR, marketing research and analytics.
The Bachelor of Business major in marketing comprises common core units, a major stream of marketing and elective units. To graduate from the degree, students must complete 360 credit points overall. Each unit is worth 15 credit points and full-time students undertake 4 units per semester.
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Year 1
Semester 1
AIM100 Academic Integrity Module
BB101 Business Communications
BB103 Management Principles
BB104 Introductory Accounting
BB105 Marketing Principles
Semester 2
BN110 Information Technology for Users in Organisations (CPA accredited unit)
BB106 Economic Principles (CPA accredited unit)
BB107 Commercial Law (CPA accredited unit)
BB108 Business Statistics (CPA accredited unit)
Year 2
Semester 3
BK202 Consumer Behaviour
(Pre-requisite(s) BB105 Marketing Principles)
BK203 Business to Business Marketing
(Pre-requisite(s) BB105 Marketing Principles)
BK208 Digital Marketing Foundations
(Pre-requisite(s) BB105 Marketing Principles & BN110 Information System Fundamentals)
BK210 Market Research
(Pre-requisite(s) BB105 Marketing Principles, & BB108 Business Statistics; Co-requisite: BK202 Consumer Behaviour)
Semester 4
BK213 Services Marketing
[Pre- requisite: BB105 Marketing Principles]
BK214 Integrated Marketing Communications
[Pre-requisite(s) BK202 Consumer Behaviour]
BK217 Social Media, Video and Search Marketing
[Pre-requisite: BK208 Digital Marketing Foundations]
School of Business Elective 1
Year 3
Semester 5
BK306 Strategic Marketing
(Pre-requisite(s) BK210 Market Research)
BB313 Critical Thinking and Decision Making
BK315 International Marketing
(Pre-requisite(s) BK210 Market Research)
School of Business Elective 2
Semester 6
BK317 Product Innovation and Commercialisation
(Pre-requisite(s) BK202 Consumer Behaviour, BK210 Market Research & BK306 Strategic Marketing)
BB330 Industry Based Capstone Project*
[Pre-requisite: must have successfully completed a minimum of 12 units]
School of Business Elective 3
School of Business Elective 4
As a graduate of the marketing major, you may find employment in areas of marketing communication, advertising, market research, strategic marketing and planning, retailing, sales, services, direct marketing, product management and new product development, brand management, distribution, account/relationship management, public relations, international marketing, and marketing consulting within a wide range of public, not-for-profit and private enterprises.
Career roles and options include: Marketing Officer, Marketing Manager, Sales and Marketing Coordinator, Sales Manager, Service Manager, Account Manager, Market Researcher, Market Analyst, Strategy Consultant, Product Manager, Distribution Manager, Brand Manager, Communication Manager, Advertising Assistant, Advertising Manager, Events Coordinator, Public Relations Manager, Media Liaison Coordinator, and Marketing Communications Consultant.
OSHC: 518.42 ($) AUD per year
