The entry requirements differ from country to country but in general applicants must have satisfactorily completed 12 years of schooling or equivalent
Successful completion of the James Cook University Foundation Program will also satisfy the entry requirement.
Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of IELTS 6 (no component lower than 6.0) / TOEFL (Internet Based) 74 (no component less than 18) / Pearson PTE Academic 52 (no component less than 52); or
Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP); or
Successful completion of other qualifications completed in English Language deemed comparable to Australian standards within the last two years assessed on a case-by-case basis.
Pre-requisite
Successful completion of English Language subject or any language rich subject deemed comparable to Australian standards on a case-by-case basis which includes GCE A level Grade D or higher in English or any language rich subject, GCE AS level Grade C or higher in English or any language rich subject, or GCE O level Grade C or higher in English subject.
Marketing doesn't only involve selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help their companies into the most favourable positions and to speak directly to their customers through traditional advertising, digital marketing and social media.
With this degree you will be equipped with skills that meet the demands of business including developing communication and engagement skills, building networks, adopting a commercial mindset, mastering critical thinking and problem solving and developing industry knowledge by creating sustainable marketing strategies for real-world businesses.
The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in advertising, promotions and mobile marketing, social media marketing and digital analytics for marketing.
The Bachelor of Business (Majoring in Marketing for the Digital Age) offers choice and flexibility, with the option to combine Marketing with a second major from International Business, Management, Hospitality and Tourism Management. You have an option to combine any two fields of interest from a diverse range of study areas, and you can change your choices at any time in your first year.
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Course Structure
3 trimesters per year (normally 4 subjects per trimester)
Core Subjects
*where applicable
Accounting for Decision Making
Principles of Economics
Principles of Data Analysis for Business
Introduction to Management Concepts and Application
Business Communication
Marketing Matters
Business Law
plus one of the following Work Integrated Learning Capstone Subjects:
Professional Internship*
Multidisciplinary Project
Independent Project
In the JCU Bachelor of Business, students conclude their studies with a core Work Integrated Learning (WIL) experience that connects them with the business community, enabling them to demonstrate their graduate skills to potential employers.
To be eligible to apply for WIL, students must successfully complete prescribed online career development modules and quizzes throughout the degree to better prepare them for their WIL experience.
Majors
(8 subjects)
Consumer Behaviour
Advertising, Promotions and Mobile Marketing
Sales, Services, Business Development and the Digital Frontier
Marketing, Consumerism and Sustainability
Social Media Marketing
International Marketing in the Global Village
Social Surveys and Questionnaire Design or Digital Analytics for Marketing
Marketing for Social Change
Minor (4 subjects from one of the following areas)
Management
Graduates can pursue careers as brand or product managers, marketing assistants, market research consultants, advertising executives or electronic marketers. Graduates can also undertake roles in sales, customer service management, and international marketing
Fee Protection Scheme (FPS) Insurance: The premium is currently 0.52% of the sum of all fees per year subject to a minimal fee of S$10.70