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Business Management and Economics
Bachelor of Business (Fashion and Global Brand Management)
Bachelor of Business (Fashion and Global Brand Management)

Bachelor of Business (Fashion and Global Brand Management)

  • ID:ICMS610002
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

English requirements

  • Successful completion of the Diploma of General Education or Secondary Vocational school Certificate with an average grade of 7.0 or above; or Year 12 GPA of 7.0 of above

  • IELTS: Overall 6.0, Writing 5.5, Speaking  5.5, Reading 5.5, Listening  5.5

  • TOEFL (iBT): Overall 60*, Writing 18, Speaking 16, Reading 8, Listening 7

  • Pearson: Overall 46, Writing 36, Speaking 36, Reading 36, Listening 36

  • Aspire Institute Placement Test: APT-B1

  • Duolingo: Overall 100, Writing 90, Speaking 90, Reading 90, Listening 90 - Duolingo is only accepted until May 2024

Course Information

It takes more than just innovative designs to build a successful fashion brand. Experts in marketing, merchandising, logistics, sales, retailing and more, contribute to bringing a product from the runway to the racks of our favourite stores. You don’t need to be the next Anna Wintour or Gianni Versace to make an impact though; if you’re passionate about fashion, studying fashion and global brand management is the best way to learn about what fuels this fascinating, multi-trillion dollar industry.

The ICMS Bachelor of Business Management (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

More Info: Click here

Year 1

Trimester  1

  • Pathway to Success
  • Financial and Commercial Literacy
  • Global Citizenship
  • Introduction to the Fashion and Retail Industry

Trimester 2

  • Data Informed Decision Making
  • Styling and Creative Direction
  • Marketing
  • Management Solutions for a Changing World

Trimester 3

  • Economics for Managers
  • Business Law for Managers
  • Creativity and Innovation for Business
  • Brand Management and Product Innovation

Year 2

Trimester 4

  • Professional Placement I

Trimester 5

  • Professional Placement I

Trimester 6

  • Unlocking Your Leadership Potential
  • Fashion Planning & Buying
  • 200 Elective
  • 200 Elective

Year 3

Trimester 7

  • Ethics, Sustainability and Profit
  • 300 Elective
  • Retail Strategy and Operations
  • Visual Merchandising and Design

Trimester  8

  • 300 Elective
  • 300 Elective
  • 300 Elective
  • Capstone
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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Career Options

  • Brand manager

  • Brand Strategist

  • Visual Merchandiser

  • Marketing Manager

  • Fashion Buyer

  • Digital Marketer

  • Creative Director

  • Retail Manager

  • Event Manager

  • e - Commerce Manager

  • Product Development Manager

Ability to settle

Overseas Student Health Cover

OSHC: 634 ($) AUD per year

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