International College of Management (ICMS) Background Image
Image of International College of Management (ICMS)
Business Management and Economics
Bachelor of Business Management (Fashion and Global Brand Management)
Bachelor of Business Management (Fashion and Global Brand Management)

Bachelor of Business Management (Fashion and Global Brand Management)

  • ID:ICMS610002
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • TuitionFee/Year:$31,854.55
  • LivingFee/Year:$21,041.00
  • InsuranceFee/Year:$530.00
  • TuitionFee/Year:$31,854.55
  • LivingFee/Year:$21,041.00
  • InsuranceFee/Year:$530.00
Estimated Total/program:
$149,591.54
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirement

English requirements

  • IELTS: Overall 6.0, Writing 5.5, Speaking  5.5

  • TOEFL (iBT): Overall 69*, Writing 19, Speaking  17

  • Pearson: Overall 50*, Writing 42, Speaking  42

  • TOEIC: Overall 785

 

Course Information

The ICMS Bachelor of Business Management (Fashion and Global Brand Management) degree blends core business subjects with specialised subjects relating to fashion and brand management, providing you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

At ICMS we believe in a curriculum that blends a thorough understanding of the theoretical principles of management with innovations in hands-on, practical education. You will discover how successful fashion and luxury brands are built, managed and experienced. Learning from business experts, and through extensive industry exposure, you will master the latest marketing and retailing strategies used to engage customers in this exciting global industry.

More Info: Click here

Year 1

TERM 1

  • Introduction to Human Resources

  • Principles of Marketing

  • Styling and Creative Direction

  • Introduction to the Fashion and Retail Industry

TERM 2

  • Managing People and Organisations

  • Fashion Planning and Buying

  • Accounting for Business

  • Consumer Behaviour

TERM 3

  • Retail Logistic and Operations

  • Service Management and Innovation

  • Digital and Social Media Marketing

  • Brand Management and Product Innovation

Year 2

TERM 1

Industry Training I

TERM 2

Industry Training II

TERM 3

  • Career Planning and Strategy

  • Event Practicum

  • Business Economics

  • e-Commerce

  • Applied Leadership

Year 3

TERM 1

  • Research Methods

  • Strategic Marketing Management

  • Visual Merchandising & Design

  • Business Ethics

TERM 2

  • Strategic Management

  • Integrated Marketing Communications

  • Research Project

  • Elective Level 300

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

No Course!
See moreSee less

Career Opportunity

Career Opportunity

Career Options

  • Brand manager

  • Visual Merchandiser

  • Marketing Manager

  • Fashion Buyer

  • Digital Marketer

  • Creative Director

  • Retail Manager

  • Stylist

  • Event Manager

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

Same Courses

Close search