English requirements
Successful completion of the Diploma of General Education or Secondary Vocational school Certificate with an average grade of 7.0 or above; or Year 12 GPA of 7.0 of above
IELTS: Overall 6.0, Writing 5.5, Speaking 5.5, Reading 5.5, Listening 5.5
TOEFL (iBT): Overall 60*, Writing 18, Speaking 16, Reading 8, Listening 7
Pearson: Overall 46, Writing 36, Speaking 36, Reading 36, Listening 36
Aspire Institute Placement Test: APT-B1
Duolingo: Overall 100, Writing 90, Speaking 90, Reading 90, Listening 90 - Duolingo is only accepted until May 2024
Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.
Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.
More Info: Click here
Year 1
Trimester 1
Pathway to Success
Management Solutions for a Changing World
Consumer Behaviour
Financial and Commercial Literacy
Trimester 2
Marketing
Digital Marketing
Global Citizenship
Data Informed Decision Making
Trimester 3
Economics for Managers
Creativity & Innovation for Business
Business Law for Managers
Integrated Marketing Communications
Year 2
Trimester 4
Professional Placement I
Trimester 5
Professional Placement II
Trimester 6
Unlocking Your Leadership Potential
Elective 200
Elective 200
Pricing and Distribution
Year 3
Trimester 7
Elective 300
Elective 300
Marketing Strategy
Marketing Analytics and Big Data
Trimester 8
Capstone
Ethics, Sustainability & Profit
Elective 300
Elective 300
At ICMS we train you to be a leader in marketing. When you graduate with an ICMS Bachelor of Business (Marketing) you will have transferable skills, industry experience, and in-depth knowledge of business management principles in practice. This will see you ready for a career that spans industries and continents.
You could be working as a:
Marketing Manager
Social Media Manager
Digital Marketing Specialist
Business Development Manager
Business Analyst
Cross Channel Marketing Specialist
Communications Director
EDM Specialist
Marketing Strategist
Multimedia Specialist
e-Commerce Specialist
Engagement Specialist
Brand Manager
Content Manager
Creative Director
OSHC: 634($) AUD per year
