Subject prerequisites
Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0
TOEFL Paper based: overall score of 550 with 5 or better in TWE (Test of Written English).
TOEFL Internet based (iBT): overall score of 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.
La Trobe College Australia ELICOS (LTCA): completion of EFS level 5B with minimum 60% overall and 60% in final exam.
La Trobe College Australia Foundation Studies (LTCA): completion of Foundation studies with 60% in English (Academic Communication).
Pearson Test of EConglish (Academic) (PTE): overall score of 50 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): 169 with no less than 169 in any component.
Cambridge Certificate of Proficiency in English (CPE): 169 with no less than 169 in any component.
In today's digital landscape, marketing is a high-demand skill across a range of industries. Health, education, finance, retail, arts and government bodies all have digital presences that needs to develop, implemented and managed. For a career in any industry, a strong foundation in business plus agile and innovative marketing skills will set you up for success.
La Trobe's Bachelor of Business (Marketing) has been designed with direct input from industry to ensure you have the specialised knowledge and solid business foundations employers want. Explore emerging areas such as digital and social marketing, as well as core subjects like digital marketing, consumer behaviour, branding, research and strategic marketing.
Graduate with internationally transferrable skills and be ready for your career in business or marketing.
You'll learn:
Consumer behaviour
Examine how consumers make decisions and implement marketing strategies to increase business performance.
Advertising in the digital age
Explore persuasive online and offline techniques to advertise for customers and organisations, and design outcomes.
Social media and relationship marketing
Discover how social media platforms, digital metrics and analytics and online campaigns are used to reach strategic marketing goals.
Digital brand management
Create content to develop a brand using digital platforms and other strategic tools.
Market research
Gather information about customers, competitors and other stakeholders to better understand their goals and objectives.
Strategic marketing
Build on everything you've learned to develop and deliver an effective marketing plan.
Accounting, economics, finance and business
Gain the foundational knowledge required for a successful business career.
CRICOS code: 067108A
More information: click here
Study options
Core subjects
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
Year 1
academic integrity module
wominjeka la trobe: indigenous cultural literacy for higher education
advertising in the digital age
analysing business data
economic issues and public policy
fundamentals of marketing
principles of accounting and finance
sustainability
Year 2
consumer behaviour
digital branding and retailing
introduction to business law and ethics
market, audience and social research
trends in modern business and society
Year 3
digital business
international marketing
social marketing
Elective subjects
A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.
Capstone subjects
Capstone subjects are required subjects in your course or major that help you integrate and apply the knowledge and skills you gain to solve real world problems. Capstone subjects are often taken towards the end of your course.
Subject name
entrepreneurship
strategic marketing
Graduates will have the skills and knowledge to find employment in a range of marketing roles, including:
Marketing and promotions manager
Plan, direct and coordinate marketing campaigns and strategies that help businesses grow and advertise their products to consumers.
Marketing research specialist
Study consumer behaviour, market conditions and forecasts to help businesses understand who their customers are and what they want.
Social media marketing manager
Take charge of planning, implementing and managing social media strategy to increase brand awareness and boost company growth.
Product and brand manager
Monitor market trends and manage advertising and marketing activities to ensure the right message is delivered for products and brands.
530 AUD/year
