* Student Services Levy, Accommodation Registration Fee, Auckland International Airport – shuttle transfer, Travel and Medical Insurance
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The Bachelor of Communication Studies is a three-year specialist degree that will give you expertise in strategic communication, combined with a general understanding of business.
Get the up-to-date industry skills you need to become a public relations or marketing specialist, and go on to an exciting career working in central or local government, private firms, PR/marketing agencies, or not-for-profit organisations.
This degree is an ideal choice if you enjoy talking to people, expressing ideas, being creative, and solving problems.
With the BCS degree, you’ll learn how to use the power of writing, speech and images to create engaging content that tells a powerful story about an organisation – through video, websites, social media, and so much more.
Gain the insights to design a communication campaign that can shape people’s beliefs and behaviour, address major social issues (eg. health, the environment), or attract new customers to buy a company's products and services.
Students majoring in Public Relations will develop the professional writing, interpersonal and leadership skills to work with both clients and journalists, and craft media releases that make news headlines. You'll know how to deliver effective communication strategies, build positive relationships with a diverse range of stakeholders, protect an organisation’s reputation from harm, and respond quickly to an emerging crisis.
Marketing majors will understand how to satisfy customers’ needs, build strong brands that stand out from the crowd, conduct market research, and design advertising that really works. You’ll also have the opportunity to build a commercial website and gain Google Analytics certification.
In first year, the core papers of the BCS will introduce you to the fundamentals of communication, marketing, business and management. In second year, the paper Communication Consulting will teach you how to conduct in-depth research such as surveys and interviews to clearly understand an organisation’s communication problems.
Then you’ll take more advanced papers focused on your specialist major subject/s, such as events management, crisis communication, professional speaking, media relations, digital marketing and branding, and much more.
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Waikato Pathways College is your route to the University of Waikato. Our programmes are designed specifically for international students to ensure you get the best start to your studies at the University.
Our Foundation Studies programme provides comprehensive university preparation, helping you to develop your subject knowledge and the core study skills you need to begin your degree. Successful completion of the Foundation Studies programme will guarantee you entry to most undergraduate degrees at the University of Waikato.
Advertising account executive
Brand and campaign manager
Communications adviser
Community engagement manager
Content/web editor
Digital marketing specialist
Events manager
Marketing/sales manager
Press secretary
Product category manager
Public relations executive
Social media advisor
Sponsorship/fundraising manager
Writer/editor.
