Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.
5 Reasons to Study BA (Hons) Event Management and Marketing:
- The University is a member of the Association for Event Management Education (AEME) and the course is also accredited by the Chartered Institute of Marketing (CIM).
- Studying Event & Marketing gives you the best of both worlds! You will follow two subjects that closely relate in both theory and in practice increasing your options for your future career choice. You can even undertake the Chartered Institute of Marketing courses while you study.
- The course gives you the opportunities to do a work placement in small or large corporations, developing key employability skills, both domestically and internationally.
- All students have the option to study abroad to give you an edge in the job market.
- You will develop key management and business skills at a leading international business facing University on a course ranked 5th in the UK for Tourism, Hospitality and Events Management.
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Degree programmes are structured into levels, 4, 5 and 6. These correspond to your first, second and third/final year of study. Below you can see what modules you’ll be studying in each.
Level 4
Module, Credits, Compulsory/optional
- Introduction to Marketing Communications, 15 Credits, Compulsory
- Creativity, Technology and Innovation, 15 Credits, Compulsory
- Economics for Business, 15 Credits, Compulsory
- Principles of Marketing (CIM), 15 Credits, Compulsory
- Data Analysis for Tourism & Event Management, 15 Credits, Compulsory
- The Global Event Industry, 15 Credits, Compulsory
- Study & Research Skills for the Event Industry, 15 Credits, Compulsory
- Media Design for Event Management, 15 Credits, Compulsory
Level 5
Module, Credits, Compulsory/optional
- Managing People, 15 Credits, Compulsory
- Enterprise, 15 Credits, Compulsory
- Strategic Marketing Planning, 15 Credits, Compulsory
- Product Innovation (International), 15 Credits, Compulsory
- Career Planning in the Event Industry, 15 Credits, Compulsory
- Impacts of Events & Festivals, 15 Credits, Compulsory
- Event Planning & Community Engagement, 15 Credits, Compulsory
- Risk Management & Security for Events, 15 Credits, Compulsory
Level 6
Module, Credits, Compulsory/optional
- Forecasting Methods for Managers, 15 Credits, Compulsory
- Strategic Brand Management, 15 Credits, Compulsory
- Market and Social Research, 30 Credits, Compulsory
- Sporting Events & Sports Tourism, 15 Credits, Compulsory
- Business Tourism & Events, 15 Credits, Compulsory
- Policy, Politics & Events, 15 Credits, Compulsory
- Contemporary Research Themes in Event Studies, 15 Credits, Compulsory
- HBS Placement, 0 Credits, Compulsory
- Industrial Placement Sem B only, 0 Credits, Optional
- Industrial Placement Year, 0 Credits, Optional
- Placement Study Abroad (South East Asia), 0 Credits, Optional
- Placement Study Abroad (North America), 0 Credits, Optional
- Placement Study Abroad (Australia), 0 Credits, Optional
- Placement Study Abroad A (Europe), 0 Credits, Optional
- Placement Study Abroad B (Europe), 0 Credits, Optional
- Placement Study Abroad (Europe), 0 Credits, Optional
- Industrial Placement (Semester A), 0 Credits, Optional
