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Business Management and Economics
Bachelor of Marketing and Media
Bachelor of Marketing and Media

Bachelor of Marketing and Media

  • ID:MU610010
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirement

English requirement

IELTS Overall:  6.5, Reading: 6, Writing: 6, Listening: 6, Speaking: 6


Course Information

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.


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Course structure

  • Principles of Management

  • Marketing Fundamentals

  • Consumer Behaviour

  • Introduction to Media and Mass Communications

  • Multimodal Storytelling

  • Media Technologies

  • Business Statistics

  • Marketing Research

  • Integrated Marketing Communications

  • Marketing Technologies

  • Public Relations and Social Media: Foundations and Cases

  • Services Marketing

  • Marketing Strategy

  • Public Relations and Social Media: Constructing Campaigns

  • Marketing Internship

  • Music and Arts Journalism

  • Media and Advertising

  • Photo Media

  • Documentary Media: Forms, Histories, Futures

  • Narrative Journalism

  • News Media: Facts and Fiction

  • Social Change Marketing

  • Brand Management

  • Global Marketing

  • Social Media

  • Digital Marketing

  • Marketing Metrics

  • Writing for Love or Money

  • News Media: New Directions

  • Podcasting and New Sound Media

  • Telling True Stories

  • Media Internship

  • Advanced Issues in Marketing and Media

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Pre Courses

No Course!
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Pathway Courses

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Career Opportunity

Career Opportunity

  • advertising account manager

  • art director

  • brand manager

  • broadcasting production manager

  • business development manager

  • copywriter

  • corporate communications producer

  • creative director

  • digital engagement manager

  • digital marketing manager

  • e-commerce manager

  • internal communications consultant

  • journalist

  • market researcher

  • marketing communications specialist

  • marketing consultant

  • marketing executive

  • media and public relations specialist

  • media buyer

  • media producer

  • product manager

  • public affairs adviser

  • search engine optimisation (SEO) content executive

  • government departments

  • marketing firms

  • media agency

  • medium to small businesses

  • multinational organisations

  • not-for-profit organisations

  • public relation firms

  • publishing firms

  • television, stage and multimedia production houses

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

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