IELTS Overall: 6.5, Reading: 6, Writing: 6, Listening: 6, Speaking: 6
Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.
CRICOS CODE: 074754A
More info: Click here
Course structure
Principles of Management
Marketing Fundamentals
Consumer Behaviour
Introduction to Media and Mass Communications
Multimodal Storytelling
Media Technologies
Business Statistics
Marketing Research
Integrated Marketing Communications
Marketing Technologies
Public Relations and Social Media: Foundations and Cases
Services Marketing
Marketing Strategy
Public Relations and Social Media: Constructing Campaigns
Marketing Internship
Music and Arts Journalism
Media and Advertising
Photo Media
Documentary Media: Forms, Histories, Futures
Narrative Journalism
News Media: Facts and Fiction
Social Change Marketing
Brand Management
Global Marketing
Social Media
Digital Marketing
Marketing Metrics
Writing for Love or Money
News Media: New Directions
Podcasting and New Sound Media
Telling True Stories
Media Internship
Advanced Issues in Marketing and Media
advertising account manager
art director
brand manager
broadcasting production manager
business development manager
copywriter
corporate communications producer
creative director
digital engagement manager
digital marketing manager
e-commerce manager
internal communications consultant
journalist
market researcher
marketing communications specialist
marketing consultant
marketing executive
media and public relations specialist
media buyer
media producer
product manager
public affairs adviser
search engine optimisation (SEO) content executive
government departments
marketing firms
media agency
medium to small businesses
multinational organisations
not-for-profit organisations
public relation firms
publishing firms
television, stage and multimedia production houses
OSHC: 530 ($) AUD per year
