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Bachelor of Marketing (Hons)
Bachelor of Marketing (Hons)

Bachelor of Marketing (Hons)

  • ID:UH440101
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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Admission Requirements

Entry requirements

English requirements

  • GCSE: Grade 4/C in English and Mathematics.
  • IGCSE English at grade C or above.
  • International English Language Testing System (IELTS) score of 6.0 (with no less than 5.5 in any band).
  • Pearson Test of English (PTE) 51 (with no less than 42 in any band).
  • Test of English as a Foreign Language (TOEFL) 72 with band scores of reading 18, writing 17, listening 17, speaking 20.

Course Information

Are you looking to explore the latest in contemporary marketing strategy and techniques, with a focus on employability and entrepreneurship? If so, this newly updated course is the one for you. 

You’ll gain valuable digital skills in content creation alongside practical industry experience through live projects, industry speakers, events and employability modules. You’ll benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.  

This programme will give you the knowledge and understanding necessary for a career in marketing management, product management, service delivery, or marketing insight. Plus, you’ll gain the practical skills essential for an increasingly digital landscape. Each level includes modules that build on each other in the fields of marketing, communications, data/insights and employability.  

There’s a strong emphasis on data analysis and entrepreneurship. Maybe we’ll inspire you to set up your own company? Or maybe you already have an idea that just needs a push to get it off the ground? If so, you could enter our ‘Flare Ignite’ competition. Each year, this project offers budding entrepreneurs training and support and prize money too (to the winning pitch), to help make ideas a reality. 

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Degree programmes are structured into levels, 4, 5 and 6.  These correspond to your first, second and third/final year of study.  Below you can see what modules you’ll be studying in each.  

Level 4

Module, Credits, Compulsory/optional

  • Introduction to Marketing Communications, 15 Credits, Compulsory
  • Marketing Data Analysis, 15 Credits, Compulsory
  • Professional Development for Marketers, 30 Credits, Compulsory
  • Principles of Marketing (CIM), 15 Credits, Compulsory
  • Foundations of Economics for Marketers, 15 Credits, Compulsory
  • Creativity, Technology and Innovation, 15 Credits, Optional
  • Digital Marketing Essentials, 15 Credits, Optional

Level 5

Module, Credits, Compulsory/optional

  • Managing People, 15 Credits, Compulsory
  • Enterprise, 15 Credits, Compulsory
  • Enhancing Employability in Marketing, 15 Credits, Compulsory
  • Strategic Marketing Planning, 15 Credits, Compulsory
  • Product Innovation (International), 15 Credits, Compulsory
  • Consumer Behaviour, 15 Credits, Compulsory
  • Marketing for the Creative and Cultural Industries, 15 Credits, Optional
  • Services Marketing, 15 Credits, Optional
  • Understanding Customers, 15 Credits, Optional
  • Business Analysis Tools, 15 Credits, Optional

Level 6

Module, Credits, Compulsory/optional

  • Business to Business Marketing, 15 Credits, Compulsory
  • Global Marketing Ethics and Culture, 15 Credits, Compulsory
  • Strategic Brand Management, 15 Credits, Compulsory
  • Market and Social Research, 30 Credits, Compulsory
  • Contemporary Issues in Marketing, 15 Credits, Compulsory
  • Industrial Placement Sem B only, 0 Credits, Optional
  • Industrial Placement Year, 0 Credits, Optional
  • Placement Study Abroad (South East Asia), 0 Credits, Optional
  • Placement Study Abroad (North America), 0 Credits, Optional
  • Placement Study Abroad (Australia), 0 Credits, Optional
  • Placement Study Abroad A (Europe), 0 Credits, Optional
  • Placement Study Abroad B (Europe), 0 Credits, Optional
  • Placement Study Abroad (Europe), 0 Credits, Optional
  • Industrial Placement (Semester A), 0 Credits, Optional
  • Dissertation - Marketing, 30 Credits, Optional
  • Managing Media and Communications, 30 Credits, Optional
  • Research Methods, 0 Credits, Optional
  • Advanced Integrated Marketing Internship, 30 Credits, Optional
  • HBS Placement, 0 Credits, Optional
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.

Ability to settle

Overseas Student Health Cover

Insurance-Single:300 GBP/year

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