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Business Management and Economics
Bachelor of Science in Marketing
Bachelor of Science in Marketing

Bachelor of Science in Marketing

  • ID:CUWM10030
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (USD)

* Credits: 126

Estimated Total/program:
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Admission Requirements

Entry Requirements

  1. Graduation from the equivalent of US high school 

  2. GPA equivalency of a 2.5 on a 4.0 scale

English Requirements

Minimum English test scores for direct undergraduate academic admission:

  • Pearson English Language Test (PTE): 55

  • Duolingo: 90

  • International English Language Testing System (IELTS): 6

  • Test of English as a Foreign Language (TOEFL): 61

Other Requirements

  • Submission of ACT/SAT test

  • Completion of IB Curriculum, British O or A levels

  • Home country that is test exempt

  • Previously studied for at least 1 year in an English test exempt country

  • Completed a bachelor’s degree in an English Test Exempt country

  • Completed ESL coursework from our partners (MLC, WESLI, ELS)

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Course Information

Concordia’s Bachelor of Science in marketing fuses creativity with strategy to produce an exciting career path using both left-brain and right-brain agility. Marketing graduates have one of the highest job-placement rates in the business world, and Concordia will prepare you to be the most effective, efficient professional possible to be a competitive job candidate after graduation. 

What To Expect

Our bachelor’s in marketing teaches you the fundamental skills you’ll need to be an effective marketing professional. From consumer audiences and their needs, to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion, you’ll study everything that goes into this enticing career. In addition, you’ll learn the nuts and bolts of public relations—how it’s used to promote and manage public perception—as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll also learn the difference between business-to-business (B2B) and business-to-consumer (B2C) operations. A Concordia marketing major also covers the digital landscape of web design and maintenance and the impact E-commerce has on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.

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​CURRICULUM

Core Requirements 1, 45

Major Requirements, 63

Electives, 12

Minor: Optional,

Total Hours, 120

MAJOR REQUIREMENTS

Business Core,

Required Core Courses,

  • Business Statistics,

  • Macroeconomics,

  • Public Speaking,

  • Interpersonal Communication,

Required Business Core Courses,

  • Financial Accounting

  • Managerial Accounting

  • Business Essentials

  • Business Law I

  • Management Information Systems

  • Business Internship

  • Business Policy and Ethics

  • Microeconomics

  • Principles of Finance

  • Principles of Management

  • Human Resource Management

  • International Business

  • Principles of Marketing

Required Courses

  • Public Relations

  • Retail Management

  • Promotion & Advertising

  • E-Commerce

  • Marketing Management

  • Marketing Research

  • International Marketing

  • Graphic Design I

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Marketing Manager

  • Marketing Strategist

  • Marketing Specialist

Ability to settle

Overseas Student Health Cover

Medical  insurance: 1,999 $ USD per year

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