A levels, AAB
Access to Higher Education Diploma, 36 credits at Distinction and 9 credits at Merit or higher
BTEC National Extended Diploma, DDD
Cambridge Pre-U, D3, D3, M2
European Baccalaureate, 80% overall
International Baccalaureate, 35 points
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
IELTS (Academic and Indicator), 6.5, with a minimum of 6.0 in each component
C1 Advanced and C2 Proficiency, 176, with a minimum of 169 in each component
Duolingo, 110 overall, with a minimum of 100 in each component
GCSE/IGCSE/O level English Language (as a first or second language), Grade C
LanguageCert International ESOL SELT, B2 Communicator High Pass with a minimum score of 33/50 in each component
PTE Academic, 61, with a minimum of 55 in each component
TOEFL, 87 overall, with a minimum of 21 in each component
Trinity ISE III, Merit in all components
In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.
More Info: Click here
Year 1
Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.
Core modules
You will take core modules which may include:
Essentials of Marketing and Communication
Foundations of Business Ethics
Quantitative Methods
Behaviour in Organisations I
Business Accounting
Management and the Business Environment: Economic Theory and Practice
Year 2
Your modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose to focus on a First Year topic in greater depth, or explore a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.
Core modules
You will take core modules which may include:
Consumer Behaviour
Marketing, Entrepreneurship and Innovation
Research and Analytics in Marketing
Business Planning
Ethical Marketing
Option modules
Option module examples may include:
Management of Human Resources
Project and Operations Management
Management Information Systems
Strategic Management
Year 3
In your final year you'll have scope to focus your studies on topics you're interested in.
Core modules
You will take core modules which may include:
B2B Sales and Negotiation
Business Consultancy Project
International Marketing Strategy
Option modules
You will take a selection of option modules, examples of which may include:
Business Humanities
Corporate Governance and Accounting in the International Economy
E Marketing
Human Resource Learning and Development
Internationalisation of Modern Management
Relationship Marketing, Stakeholders and Society
Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.
Recent graduates' positions include:
Accountant
Risk Analyst
Retail Management
Digital Marketing Executive
Employment Law Adviser
Media Assistant
Insurance - Single: 300 (£) per year
