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Business Management and Economics
BSc (Hons) Marketing
BSc (Hons) Marketing

BSc (Hons) Marketing

  • ID:UY440146
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

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Admission Requirements

Entry Requirements

  • A levels, AAB

  • Access to Higher Education Diploma, 36 credits at Distinction and 9 credits at Merit or higher

  • BTEC National Extended Diploma, DDD

  • Cambridge Pre-U, D3, D3, M2

  • European Baccalaureate, 80% overall

  • International Baccalaureate, 35 points

English Requirements

If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:

  • IELTS (Academic and Indicator), 6.5, with a minimum of 6.0 in each component

  • C1 Advanced and C2 Proficiency, 176, with a minimum of 169 in each component

  • Duolingo, 110 overall, with a minimum of 100 in each component

  • GCSE/IGCSE/O level English Language (as a first or second language), Grade C

  • LanguageCert International ESOL SELT, B2 Communicator High Pass with a minimum score of 33/50 in each component

  • PTE Academic, 61, with a minimum of 55 in each component

  • TOEFL, 87 overall, with a minimum of 21 in each component

  • Trinity ISE III, Merit in all components


Course Information

In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.

Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.

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Year 1

Year 1 introduces you to some of the key concepts and techniques used in marketing, business and management. You'll explore the principles and practices of marketing alongside modules to help you understand financial statements and statistical analysis.

Core modules

You will take core modules which may include:

  • Essentials of Marketing and Communication 

  • Foundations of Business Ethics 

  • Quantitative Methods 

  • Behaviour in Organisations I 

  • Business Accounting 

  • Management and the Business Environment: Economic Theory and Practice 

Year 2

Your modules explore a range of different perspectives and techniques to give you better insight into the role of marketing in business. You can choose to focus on a First Year topic in greater depth, or explore a whole new area. You'll be able to apply your learning to a practical project developing a group business plan.

Core modules

You will take core modules which may include:

  • Consumer Behaviour 

  • Marketing, Entrepreneurship and Innovation 

  • Research and Analytics in Marketing 

  • Business Planning 

  • Ethical Marketing 

Option modules

Option module examples may include:

  • Management of Human Resources 

  • Project and Operations Management 

  • Management Information Systems 

  • Strategic Management 

Year 3

In your final year you'll have scope to focus your studies on topics you're interested in.

Core modules

You will take core modules which may include:

  • B2B Sales and Negotiation 

  • Business Consultancy Project 

  • International Marketing Strategy 

Option modules

You will take a selection of option modules, examples of which may include:

  • Business Humanities 

  • Corporate Governance and Accounting in the International Economy 

  • E Marketing 

  • Human Resource Learning and Development 

  • Internationalisation of Modern Management 

  • Relationship Marketing, Stakeholders and Society 

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.

Recent graduates' positions include:

  • Accountant

  • Risk Analyst

  • Retail Management

  • Digital Marketing Executive

  • Employment Law Adviser

  • Media Assistant

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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