If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.
We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.
You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.
Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.
Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.
There is a global shortage of digital skills, so the demand for graduates who possess them is high.
Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.
More Info: click here
Year 1
Subjects of study include:
Accounting and Finance Fundamentals
Analysing and Managing Information
Global Business Environment
Marketing Principles
People and Organisations
You will also have the opportunity to take an option module that broadens your skills or helps you gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Year 2
Subjects of study include:
Operations and Digital business
Managing people
Business decision making
Digital Business Fundamentals
You can also choose two options from Information and Digital Economics or Web-enabled Business, or another area of Business, providing you with an opportunity to expand your knowledge in other areas of Business and Management. You will also have the opportunity to study a module from other areas of the University, including a foreign language.
Credit Level 5
Placement year
Optional work placement/study abroad year
Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement. Past students on our Business Management courses have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS). The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.
You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.
Year 3
Subjects of study include:
Global Strategic Management
Sustainable Business
Digital Business Innovations
Current themes in Digital Business
In addition you will be given the opportunity to select two options from Digital Analytics, Interactive and Digital Marketing, and Enterprise transformation in Digital Business. You will also have the opportunity to study a module from the wider business courses to expand your knowledge in other areas of Business and Management.
Credit Level 6
Job roles
This course will prepare you for roles such as:
Big data roles
Business analyst
Business and technical sales
Business change management
Data analytics
Web analytics
Digital marketing and social media roles
Project management
Insurance – Single: 300 GBP per year
