If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.
Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.
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Year 1
Subjects of study include:
Accounting and Finance Fundamentals
Analysing and Managing Information
Global Business Environment
Marketing Principles
People and Organisations
You will also have the opportunity to take an option module that broadens your skills or helps you gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Year 2
Subjects of study include:
Operations and Digital Business
Managing People
Business Decision Making
Marketing Research
You can also choose two options from: Distribution and Retail, Ethics and Social Responsibility in Marketing, Marketing Services, Marketing B2B, Sports Marketing, or other areas of business. You will also have the opportunity to study a module from other parts of the University, including a foreign language.
Credit Level 5
Placement year
Optional work placement/study abroad year
Between Years 2 and 3, you can take an optional work placement or study abroad year. The work placement year is a one-year full-time business work placement.
Past students have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS).
The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.
You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.
Year 3
Subjects of study include:
Global Strategic Management
Sustainable Business
Applying Marketing Concepts
Current Themes in Marketing
You can also choose two options from: New Product Development, Destination, Cultural and Heritage Marketing, Global Marketing Management, Interactive and Digital Marketing, Managing Brands, or other areas of business. You have the opportunity to study one module from across the University, including a foreign language.
Credit Level 6
Job roles
The course will prepare you for a wide variety of roles in business. Examples of these from our recent graduates are:
Advertising executive
Brand manager
Market researcher
Marketing associate/manager
Product development officer
PR officer
Social media executive/manager
Insurance – Single: 300 GBP per year
