Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.
By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.
We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.
It’s perfect preparation for a career in this varied, fast-moving field.
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Year 1
Global Business Environment and International Strategy
Introduction to Business Contracts and the Law
Organisational Behaviour
Digital Business and Principles of Marketing
Introduction to Financial Analysis and Management
Year 2
Year 3
Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.
You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.
Insurance – Single: 300 GBP per year
