This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.
It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.
This course is part of the MSc Business and Management programme, giving you the option of studying a 2 year MSc (with work placement)
All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors.
You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making.
Each course in the Business and Management programme comprises of a dual award:
- A globally recognised Masters qualification
- A Diploma in Strategic Management and Leadership (level 7) from the Chartered Management Institute (CMI)
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