This course is targeted at aspiring and current managers who want to reinforce their managerial competences and develop a stronger focus in marketing.
It is designed to provide you with the theories, tools and techniques to support the practical management of a business whilst developing an immediately applicable skill set in contemporary approaches to marketing both by traditional and digital means.
This course is part of the MSc Business and Management programme, giving you the option of studying a 2 year MSc (with work placement)
All the modules are rooted firmly in professional practice and are designed to provide you with the ability to apply your managerial and marketing skills in a variety of sectors.
You will gain an understanding of the forces at play in the business environment, the impact of organisational strategy on the marketing process and the cause and effect of successful marketing decision making.
Each course in the Business and Management programme comprises of a dual award:
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This course is for new graduates or experienced professionals who wish to have a career in business. You may be from a non-relevant (i.e. non business) academic or professional background. It is also for those already working in business, at a junior or middle manager level, and seeking to progress their career with reinforced skills in modern approaches to marketing. If you are looking to enter this field and have no relevant formal qualifications, this course will allow you to gain the necessary expertise.
OSHC: 624GBP/ per year
