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Business Management and Economics
Certificate IV in Marketing and Communication
Certificate IV in Marketing and Communication

Certificate IV in Marketing and Communication

  • ID:AAP610014
  • Level:Certificate IV
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • TuitionFee/Term:$2,000.00
  • LivingFee/Term:$5,260.25
  • InsuranceFee/Term:$132.50
  • TuitionFee/Term:$2,000.00
  • LivingFee/Term:$5,260.25
  • InsuranceFee/Term:$132.50
Estimated Total/program:
$14,785.50
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Admission Requirements

Entry Requirements

  • Year 11 or equivalent certificate of senior secondary education.

  • Age Requirements: Minimum 18 years of age

English Requirement

Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be arranged.)

Other Requirements

* Direct Entry into Diploma of Marketing and Communication (BSB50620) is possible if students have the following:

• Completion of the following units or equivalent competencies: BSBCMM411 Make presentations, BSBCRT412 Articulate, present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviour, BSBMKG439 Develop and apply knowledge of communications industry, BSBWRT411 Write complex documents, OR

• Two years equivalent full-time relevant work experience.

** Direct entry into Advanced Diploma of Marketing and Communication (BSB60520) is possible if students have the following:

• Completion of the following units or equivalent competencies: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, BSBPMG430 Undertake project work, OR

• Four years equivalent full-time relevant work experience.

Course Information

Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB), in consultation with our industry partners and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).

STUDY PATH

Training is delivered in stages which correspond to AQF Levels IV - VI. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

COURSE DELIVERY & ASSESSMENT METHODS

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning. Assessment methodology may include but is not limited to observations, projects/ reports, case studies, role plays, exercises, activities, and written/oral tasks including multiple choice question and short answer, essay, true/false and presentation

CRICOS Code 106348B

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Certificate IV in Marketing and Communication 

Interpersonal Communication

  • Make a presentation

  • Articulate, present and debate ideas

  • Apply digital solutions to work processes

  • Write complex documents

Market Profiling

  • Profile the market

  • Conduct market research

  • Develop product knowledge

Marketing Communication I

  • Apply marketing communication across a convergent industry

  • Develop and apply knowledge of marketing communication industry

  • Edit texts

Consumer Behaviour

  • Analyse consumer behaviour

  • Design direct response offers

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Vocational / Employment Outcome: Entry level marketing officer, Customer Service Advisor, Office Administration Assistant, Sales employee

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

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