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Creative & Cultural Business
Digital Marketing BA (Hons)
Digital Marketing BA (Hons)

Digital Marketing BA (Hons)

  • ID:RGU440210
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£14,000.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£624.00
  • TuitionFee/Year:£14,000.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£624.00
Estimated Total/program:
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Admission Requirements

Entry requirements

  • SQA Higher: BBBC

  • GCE A Level: BCC 

  • Irish Leaving Certificate Higher: H2H3H3H3 

  • IB Diploma: 27

English requirements

  • Applicants whose first language is not English should have an IELTS of 6.0 overall, with no component lower than 5.5, or an equivalent.

Course Information

Robert Gordon University offers the only BA (Hons) Digital Marketing degree available in Scotland. It will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry.

You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects through placement and live agency projects.

With a strong industry influence, you will develop a unique, globally applicable skillset that prepares you for an increasingly dynamic and creative range of careers, with high demand both locally and internationally.

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Stage 1, Semester 1,

  •   CB1225,   Marketing, ,

  •   CB1288,   Digital Media Platforms And Practices, ,

  •   CB1290,   Visual Culture and Design, ,

Stage 1, Semester 2, ,

  •   CB1008,   Content Marketing, , ,

  •   CB1311,   Managing In The Creative Industries, , ,

  •   CB2116,   Consumer Behaviour, , ,

Stage 2, Semester 1,

  •   CB2012,   Introduction To Data Analytics And Visualisation, ,

  •   CB2109,   Integrated Marketing Communications, ,

  •   CB2277,   Brand Management, ,

Stage 2, Semester 2, ,

  •   CB2013,   Digital Filmmaking, , ,

  •   CB2253,   Public Relations, , ,

  •   CB2257,   Web Design, , ,

Stage 3, Semester 1

  •   CB3026,   Business Strategy For Digital Marketers

  •   CB3027,   Digital Marketing Agency

  •   CB3162,   Digital Media And User Experience

  •   CB3344,   Study Abroad 8

  •   CB3347,   Study Abroad 9

  •   CB3348,   Study Abroad 10

  •   CB3349,   Study Abroad 11

  •   CB3985,   Professional Practice (Year long)

Stage 3, Semester 2, ,

  •   CB3983,   Professional Practice (6 week), ,

  •   CB3984,   Professional Practice (12 week), ,

  •   CB3985,   Professional Practice (Year long), ,

  •   CB3028,   Digital Marketing Project, ,

  •   CB3957,   Business Start Up In The Creative Industries, ,

Stage 4, Semester 1,

  •   CB4007,   Social Media Marketing, ,

  •   CB4008,   Digital Marketing Management, ,

  •   CB4302,   Research Methods, ,

  •   CB4020,   Media Strategy and Innovation, ,

  •   CB4324,   Consumer Psychology, ,

  •   CMM201,   Programming Concepts for Business Analytics, ,

Stage 4, Semester 2, ,

  •   CB4009,   Search Marketing, , ,

  •   CB4322,   Research Project, , ,

  •   CBM207,   Data Governance And Ethics, , ,

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from BA (Hons) Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Marketing and Communications, PR, Technology, Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Finance and Hospitality.


BA Digital Marketing graduates of Robert Gordon University can to on to pursue the following careers:

  • Digital Marketing Executive 

  • Digital Marketing Manager 

  • Digital Marketing Analyst 

  • Digital Marketing Coordinator 

  • Marketing Communications Manager

  • Communications Officer

Ability to settle

Overseas Student Health Cover

OSHC: 624GBP/ per year

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