In general, you need to have accomplished the following in order to be considered for admission:
Completed a four-year undergraduate degree from a regionally accredited institution or one with equivalent recognition.
Achieved a 2.75 grade point average on a 4.00 scale, or the equivalent.
NIU requires an 80 (TOEFL), 6.5 (IELTS) or 53 (PTE Academic).
When preparing your score report for upload, be sure that your name and all scores are legible.
If you're admitted, you must have your test score sent to NIU from the testing center. When having your TOEFL score sent, use institution code 1559. NIU does not require department codes; neither does the testing center.
The M.S. in digital marketing program provides advanced study in marketing and digital marketing to prepare students for the challenges of working in the digital marketing field. The program’s online format and professional orientation provide an opportunity for a large population of potential graduate students who cannot commit to either a full-time or location-based program to obtain the advanced degree. The program is designed to meet both the needs of full-time students and working professionals who desire to earn the degree while continuing to work full time. Graduates of the program will possess a set of marketable skills along with the business acumen needed to identify, engage, and continue meaningful relationships with both business customers and consumers.
The program provides opportunities to develop knowledge related to marketing and digital marketing concepts. The program also focuses on the development of communication, research, and technology skills and an understanding of ethical issues and expectations of the business community for professional conduct.
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Degree Requirements (30-37)
The Master of Science in digital marketing consists of two phases. Phase One is designed to address deficiencies in undergraduate course work considered to be prerequisite for the Phase Two (30-31 semester hours) graduate course work. Students with significant undergraduate course work in business may be waived from some, or all, of the Phase One requirements.
Phase Two consists of 12 courses, five courses are required from Marketing Foundation (15 semester hours and six courses are required from Digital Marketing Foundation (12-13 semester hours). Students must either complete a capstone project or a capstone thesis (3 semester hours).
Phase One (6)
MKTG 505 - Graduate Survey of Marketing Credits: 2
MKTG 515 - Marketing Metrics and Statistical Analysis Tools Credits: 2
OMIS 507 - Business Information Systems Credits: 2
Phase Two (30-31)
Marketing Strategy Foundation (15)
Required courses (9)
MKTG 603 - Marketing Research and Analysis Credits: 3
MKTG 654 - Marketing Management Credits: 3
MKTG 670 - Digital Marketing Strategy Credits: 3
Two of the following (6)
MKTG 626 - Brand Strategy Credits: 3
MKTG 630 - Services Marketing Credits: 3
MKTG 640 - Digital Selling Strategy Credits: 3
MKTG 650 - Selling for Managers Credits: 3
MKTG 655 - Promotional Strategy Credits: 3
MKTG 656 - Global Marketing Strategy Credits: 3
MKTG 660 - Marketing Seminar Credits: 3
MKTG 663 - Data-driven Marketing Decisions Credits: 3
MKTG 664 - New Product and Service Innovation Credits: 3
Digital Marketing Foundation (12-13)
Six of the following (12-13)
MGMT 627 - Entrepreneurial Creativity and Innovation Credits: 3
MKTG 671 - Digital Marketing and Search Engine Optimization Credits: 2
MKTG 672 - Mobile Marketing Credits: 2
MKTG 673 - Social Media Marketing and Advertising Credits: 2
MKTG 674 - Digital Marketing Campaign Measurement Credits: 2
MKTG 675 - Content Marketing Credits: 2
MKTG 677 - Building and Managing Responsive Websites Credits: 2
MKTG 678 - Marketing Data Visualization Credits: 2
MKTG 679 - Database Marketing Credits: 2
MKTG 680 - Digital Marketing Metrics Credits: 2
MKTG 682 - Online Reputation Management Credits: 2
Capstone (3)
MKTG 684 - Capstone Application in Digital Marketing Credits: 3
OR MKTG 686 - Capstone Digital Marketing Project Credits: 3
Student Medical Insurance: $ 2448 per year
