The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.
The MSc Digital Marketing course will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including: website and SEO audits, content creation, marketing and digital PR.
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Stage 1, Semester 1
CBM716, Digital Public Relations
CBM727, Digital Production Tools And Techniques
CBM729, Digital Marketing Strategy
Stage 1, Semester 2,
CBM314, Professional Industry Experience,
CBM716, Digital Public Relations,
CBM727, Digital Production Tools And Techniques,
CBM839, Methods, Metrics and Analytics,
Stage 1, Semester 3,
CBM101, Research Project,
Stage 1, Semester 1
CBM716, Digital Public Relations
CBM727, Digital Production Tools And Techniques
Stage 1, Semester 2,
CBM716, Digital Public Relations,
CBM727, Digital Production Tools And Techniques,
Stage 1, Semester 3,
CBM729, Digital Marketing Strategy,
Stage 1, Semester 4,
CBM314, Professional Industry Experience,
CBM839, Methods, Metrics and Analytics,
Stage 1, Semester 5,
CBM101, Research Project,
The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.
The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.
Possible roles include:
Digital Marketing Manager
Social Media Manager
Community Manager
SEO Manager
Digital Strategist
Online PR Manager
Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.
OSHC: 624GBP/ per year
