By studying BA (Hons) Fashion Journalism at Sunderland, you'll develop essential fashion journalism skills such as catwalk reporting, editorial styling, studio photoshoots, street style photography, podcasting, social media stories and beauty and video journalism.
You'll learn from industry experts, publishing opportunities and fashion trips, while earning your National Council for the Training of Journalists (NCTJ) Diploma in Journalism, the industry-recognised qualification. You'll also get hands-on experience as part of the Fashion North editorial team and go on placements which have previously included Sunday Times Style magazine, Harpers Bazaar, Grazia, Elle, ASOS and Glamour.
Year 1 (national level 4):
- Essential Journalism (20 credits)
Essential journalism toolkit – learn what a journalist does and how you can get started. Learn how to interview, structure stories and write.
- Media Histories (20 credits)
Understand the development of newspapers, magazines, broadcast and online through the decades.
- Style Icons and Subcultures (20 credits)
Learn about the most important fashion designers throughout history, the importance of celebrities and different fashion subcultures, from wartime through to punk.
- Introduction to Fashion Journalism (20 credits)
Acquire core fashion skills including catwalk reporting, red carpet verdicts, street style photography and trend forecasting. Create moodboards and Fashion North stories.
- Essential Media Law and Regulation (20 credits)
Learn laws such as copyright, privacy and libel along with the ethical regulations which are essential for every professional journalist.
- Digital Storytelling (20 credits)
Develop digital skills for an online audience such as infomaps, graphics and other non-traditional storytelling techniques.
Year 2 (national level 5):
- Journalism and PR Studies (20 credits)
What influences how journalists work? And how does journalism shape our world? Do some original research on a subject of your choice from diversity in fashion; whether magazine covers are racist; to sustainability and fast fashion.
- Video Journalism (20 credits)
Develop skills in shooting and editing video content to create compelling fashion content for online audiences.
- Fashion Journalism 1 (20 credits)
Develop and practice advanced fashion journalism skills including memoirs, fashion news and styling location shoots in a module which includes editorial conferences and is taught in the real-world Fashion North newsroom.
Get published and build your journalism portfolio by finding, researching, interviewing and writing news stories to deadline in our state-of-the-art mediaHUB.
- Design and Production Journalism (20 credits)
Learn professional magazine design and subbing skills, using the latest software to experiment with design for print and digital platforms, essential for creating magazines.
- Styling for Fashion Editorial (20 credits)
Spend time in our photographic studio styling outfits, learning advanced photography skills and create a portfolio of work.
Learn Teeline, the system of rapid handwriting, used by journalists to quickly write down the spoken word. Aim for 100 words per minute, the industry standard.
Final year (national level 6):
- Fashion Journalism 2 (20 credits)
Take a senior editorial role and hone your real-world fashion journalism skills via our bespoke Fashion North website, based in the mediaHUB. Record podcasts, write fashion analysis and attend Fashion North conferences to present ideas for content.
- Journalism Practice, including placement (20 credits)
Create an interactive CV, learn how to win jobs through interview techniques and gain valuable experience during a two-week work placement. Develop your own Fashion North feature for publication with words, photos and video under real-world pressure.
- Media Ethics (20 credits)
Examine the daily dilemmas and global challenges facing journalists in the world today.
- Journalism Practical Project (40 credits)
Plan and produce your very own fashion magazine or website. You'll create stories, photos, videos, podcasts and social media platforms as part of your own brand.
Optional modules (choose one):
- Business of Magazines (20 credits)
- Public Relations (20 credits
- Styling for Editorial II (20 credits)