To be considered for admission to this course an applicant must have
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent.
Internet-based Test (iBT): An overall score of 82 with a minimum score of: 22 in the Writing section; 18 in the Reading section; 20 in the Speaking section; and 20 in the Listening
IELTS (Academic) including IELTS for UKVI (Academic): Minimum overall score of 6.5 with no band less than 6.0 (must include Academic Reading and Writing modules)
PTE (Academic): Postgraduate Research Studies applicants: An overall score of 64 with a minimum score of 64 in the reading and writing sections, and no less than 54 in the other sections.
Topics in this course include public relations, media management, marketing and corporate communications. You can choose to study different technologies and social media platforms available to organisational communicators including websites, Facebook, YouTube, Twitter and Instagram. Learn how to film segments, develop and design websites, and write blogs/ tweets as a part of developing communications campaigns. You can choose to learn about the importance of web analytics and search engine optimisation in monitoring and analysing trends in contemporary media audiences. In addition, you can choose to study contemporary global media and communications environments, approaches to globalisation as a driving concept in contemporary strategy, and methods for ensuring ethical, inclusive and effective intercultural communication.
CRICOS code: 083874G
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Course structure details
Option - Group A
Take units to the value of 12 points from this group.
COMM5104 Public Communication (6)
COMM5701 Strategic Communications in a Digital Era (6)
Option - Group B
Take unit(s) to the value of 12 points:
COMM5604 Media Governance (6)
COMM5605 Issues in Contemporary Global Journalism (6)
COMM5702 Digital Media: Theory and Practice (6)
COMM5703 Strategic Communications Planning and Management (6)
COMM5706 Accountability and Responsibility in the Media (6)
Career opportunities in the communications sector are constantly growing. Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources-based projects such as change management. In addition, private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
Academic
Advertising professional
Advertising and Public relations manager
Chief executive
Chief information officer
Journalist
Marketing specialist
Public relations professional
OSHC: 530 ($) per year
