Topics in this course include public relations, media management, marketing and corporate communications. You can choose to study different technologies and social media platforms available to organisational communicators including websites, Facebook, YouTube, Twitter and Instagram. Learn how to film segments, develop and design websites, and write blogs/ tweets as a part of developing communications campaigns. You can choose to learn about the importance of web analytics and search engine optimisation in monitoring and analysing trends in contemporary media audiences. In addition, you can choose to study contemporary global media and communications environments, approaches to globalisation as a driving concept in contemporary strategy, and methods for ensuring ethical, inclusive and effective intercultural communication.
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