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(1) To be considered for admission to this course an applicant must have
(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
and
(b) the equivalent of a UWA weighted average mark of at least 50 per cent; or
(2) completed a Graduate Certificate in Strategic Communication at UWA.
Internet-based Test (iBT): An overall score of 82 with a minimum score of: 22 in the Writing section; 18 in the Reading section; 20 in the Speaking section; and 20 in the Listening
IELTS (Academic) including IELTS for UKVI (Academic): Minimum overall score of 6.5 with no band less than 6.0 (must include Academic Reading and Writing modules)
PTE (Academic): Postgraduate Research Studies applicants: An overall score of 64 with a minimum score of 64 in the reading and writing sections, and no less than 54 in the other sections.
The Graduate Diploma in Strategic Communication enables you to develop the set of skills, knowledge and capabilities required to participate in the contemporary communications environment in industry, government agencies and community organisations.
The course is tailored to advance your creative and organisational capacity and progress both your critical understanding and hands-on experience that prepares you for a dynamic career in a range of media and communication roles.
The course opens up opportunities that lead into rewarding careers and it is also an excellent option for professionals who would like to progress their skills in this area.
You will develop expertise in designing effective communication strategy and managing of communication projects across digital and traditional media formats. The course will also advance your ability to communicate strategically to reach audiences, manage an organisation's image and messages, and design communication projects and campaigns.
Our program supports development of your hands-on experience including project-based work used to develop a portfolio applicable in a range of industry contexts. Work placements provide additional access to industry experience. The course has a number of options for completion depending on individual requirements and aspirations.
CRICOS CODE: 083876E
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Course structure details
Core
Take all units (24 points):
COMM5104 Public Communication (6)
COMM5701 Strategic Communications in a Digital Era (6)
COMM5702 Digital Media: Theory and Practice (6)
COMM5703 Strategic Communications Planning and Management (6)
Option
Take unit(s) to the value of 24 points:
COMM5200 Digital Advocacy (6)
COMM5604 Media Governance (6)
COMM5605 Issues in Contemporary Global Journalism (6)
COMM5706 Accountability and Responsibility in the Media (6)
WILG5001 Professional Development Practicum A (6)
Career opportunities in the communications sector are constantly growing. Almost all large organisations need a communications expert to advise on corporate communications, community liaison projects and human resources-based projects such as change management. In addition, private organisations in consumer marketing, media, public relations, advertising and digital communications require strategic communications specialists.
Academic
Advertising professional
Advertising and Public relations manager
Chief executive
Chief information officer
Journalist
Marketing specialist
Public relations professional
OSHC: 530 ($) per year
