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Graphic Design
Graphic Design BA (Hons)
Graphic Design BA (Hons)

Graphic Design BA (Hons)

  • ID:US440031
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
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Admission Requirements

Entry Requirements

English Requirements

  • ​IELTS with an overall score of 6.0 and at least 5.5 in each component 
  • PTE 56 with no less than 51 in each skill.

Other Requirements

Portfolio requirements

We are interested in your creative potential; please prepare a portfolio of work you have completed so far.  We are not looking for perfection as we appreciate you may still be developing work. We would like to see: 

  • A variety of work – we want to see a range of styles and technique
  • Work completed in or outside of your studies
  • Ideas that you feel didn’t work
  • Research: examples of various forms of investigation
  • Photographs of 3D, and large 2D, work
  • A USB stick or online link with any digital and screen-based work
  • Accompanied by work in progress, sketch books and development work

If you are an international applicant, please send a link to your online portfolio.


Course Information

Our passionate and highly experienced staff understand how to nurture talent and are dedicated to building your confidence, knowledge and design skills that will help you to succeed within the creative industries. We have fantastic facilities, award-winning students and alumni, and a focus on employability and cutting-edge professional skills. 

The Graphic Design team combine teaching with professional practice in a variety of fields including: graphic design, branding, illustration, exhibition and experience design, editorial, print, web and mobile interface, packaging, 3D (digital/physical/Augmented Reality (AR)/Virtual Reality (VR)), animation and motion graphics. Each bring their industry insights and experience directly into teaching and, when coupled with influential guest speakers, enriches your student experience and ensures that the course meets the needs of an exciting and dynamic industry. 

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Year 1 (national level 4):

Core modules:

  • Design Theories, Practitioners and Context (20 credits)

Develop a knowledge and understanding of the important theoretical and historical contexts which have shaped modern design, opening up creative possibilities in your work. Gain a broad view of design disciplines, through lectures and seminars intended to provoke wider debate. Develop analytical and research skills by exploring subjects in design theory and history through assignments. Finish the module with an understanding of various historical and theoretical ideas, intended to encourage you to challenge conventional thinking.

  • Visual Communication - Exploration and Practice (60 credits)

Develop design experience and knowledge for print and screen, through a range of visual and practical methodologies. Learn the underpinning design principles through various workshops, lectures and set projects using industry standard software and facilities. Explore creative typography, image making and contemporary visual communication to build a strong foundation for further development.

  • Applied Design Principles and Techniques (20 credits)

Explore the techniques and dynamics of visual communication, such as semiotics and Gestalt theory, that assist you to understand and develop a visual intelligence. Learn the aesthetics and dynamics of visual form and the applications it has in a variety of subject areas such as advertising and graphic design. Develop a personal, reflective, independent exploration and evaluation of communication, graphic enquiry, typographic contexts, visual analysis and image generation.

  • Fundamentals of Motion Design (20 credits)

Develop your ability to convey ideas through moving image, by learning techniques that will allow you to design, plan, edit and create movies using motion graphics and special effects. Understand the language used to communicate through time-based media and learn a range of industry-standard software and hardware to hone your skills. Practice the techniques that will allow you to create and synchronise moving graphics, video, sound, typography, animated elements and visual effects to create dynamic and effective movies.

Year 2 (national level 5):

Core modules:

  • Global Challenges and the Ethical Designer (20 credits)

Develop a critical understanding of important issues linked to design such as the environment, globalisation, gender representation, equality and diversity. Be encouraged to consider your ethical role as a developing designer. Be introduced to ways of considering a major piece of written work (the dissertation in Stage 3), based on a subject relevant to your own practice. Finish the module with a developing design philosophy that potentially impacts on your ways of working and thinking in terms of studio practice.

  • Beyond Desktop Publishing (20 credits)

Get a basic introduction to the historical, theoretical and fundamental principles of typography and design. Follow this up with in depth practical research on typography, image creation and advanced layout techniques using new technology and traditional processes.

  • Advanced Motion Design and Visual Effects (20 credits)

Combine and build on the techniques learned at stage one to produce compelling motion design suited to real world applications. Research and experiment with advanced motion and cinematic techniques, as a vehicle for exploring the creative and visual possibilities of professional motion graphics and special effects. Develop your abilities individually or collaboratively, to sell ideas, persuade, inform, change views and behaviour, through the powerful medium of motion design. Create engaging movies which can impact an audience and enhance your professional portfolio.

  • Design Edge: Counter-culture and Experience Design (40 credits)

Understand how Graphic Communication is a term used to describe Graphic Design where the boundaries and parameters are consciously eroded and redefined. Demonstrate a greater creativity and originality in your practice by testing and challenging established outcomes in graphic design. Explore originality in responses to contemporary culture in which the audiences themselves share in the act of communication; and where meaning is more significant than surface superficiality.

  • Experiencing the Creative Industries (20 credits)

Experience a short work placement with an employer. Alternatively, gain other experience of working in the creative industries. Examples include: live jobs; competition briefs; a creative placement; and a collaboration with fellow students from relevant subject areas.

Year 3

Work placement (optional)

Final year (national level 6):

Core modules:

  • Design Dissertation (20 credits)

Develop an in-depth investigation into a particular issue or topic that is relevant to you as a developing designer, or an issue inspired by wider society. Utilise and build on your knowledge of various design and theoretical disciplines and techniques. Gain research and organisational skills through an introductory lecture, tutorials and discussion. Complete the module with a dissertation (3,500 to 4,500 words), supported by a clear central question and hypothesis relevant to the chosen topic. Research conducted in this module can be used as the foundations for your major final project, although this is not compulsory.

  • Graphic Design and Professional Practice (40 credits)

Explore specific aspects of graphic design and choose a range of projects according to your own personal interests or portfolio/career needs. Demonstrate a wide range of independent research, creative and technical skills and create high quality work, which you can include in a formal portfolio.

  • Design - Final Major Project (60 credits)

Produce a project that will be the centrepiece of your showcase to future employers, demonstrating your fresh and creative approach to your discipline. Develop new and specific skills, explore creative direction and be immersed in the exploration of broad, deep, enquiring and focused communication.

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Our graduates have gone on to work all over the globe in graphic design, editorial, infographics, motion graphics, advertising, web, packaging and interactive design. We have graduates working in Ordinance Survey, MTV and SEGA. Some have also gone on to work in the creative industries of publishing, design consultancies and advertising design, while others prefer self-employment.

This creative degree can also open doors into many other careers, such as teaching, or further study to Masters or Doctorate level.

We encourage you to participate in competitions and award schemes including those run by the Design and Art Directors Association (of which we are a corporate member). Such competitions are part of building up a compelling creative portfolio.

In your final year you'll display your work at our annual Degree Show, attended by industry experts and potential employers. You may also have the opportunity to take your work to London.

In addition, our academic team organises visits to arts venues across the UK and in cities such as Barcelona, Amsterdam and New York.

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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