This MSc International Fashion Business course at Robert Gordon University covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding career.
A key feature of the MSc International Fashion Business course is digital literacy, including, strategic digital communications and analytics. You will also develop an understanding of global fashion brand management, including, luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to international distribution, trend forecasting, buying and merchandising, supply chain, marketing, sustainable and ethical issues will also be taught.
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Full-Time
Stage 1, Semester 1,
CB3193, Financial Merchandising For Fashion,
CBM314, Professional Industry Experience
CBM805, Strategic Digital Communications,
CBM839, Methods, Metrics And Analytics
CBM843, Global Fashion Brand Strategy,
Stage 1, Semester 2,
CB4171, Fashion Buying and Forecasting
CBM314, Professional Industry Experience
CBM661, Fashion Internationalisation and Distribution,
CBM805, Strategic Digital Communications
CBM839, Methods, Metrics And Analytics,
Stage 1, Semester 3,
CBM101, Research Project
Part-Time
Stage 1, Semester 1,
CB3193, Financial Merchandising For Fashion
CBM843, Global Fashion Brand Strategy
Stage 1, Semester 2,
CB4171, Fashion Buying and Forecasting,
CBM661, Fashion Internationalisation and Distribution,
Stage 1, Semester 3,
CBM805, Strategic Digital Communications,
Stage 1, Semester 4,
CBM314, Professional Industry Experience,
CBM839, Methods, Metrics and Analytics,
Stage 1, Semester 5,
CBM101, Research Project
Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.
On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.
Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.
IS INTERNATIONAL FASHION BUSINESS A GOOD CAREER CHOICE?
Roles held by our graduates include:
Content Manager for Amazon in London
PR and Events Assistant for Michael Kors in Italy
Merchandiser for Gucci Group in Hong Kong
Merchandiser at ASOS in London
Buyer at Lifestyle Sports in Ireland
OSHC: 624GBP/ per year
