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Creative & Cultural Business
International Marketing Management MSc
International Marketing Management MSc

International Marketing Management MSc

  • ID:RGU440316
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (GBP)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry requirements

  • Applicants will normally hold a 2:2 undergraduate honours degree or above in a relevant subject.

  • Applicants with a lower degree classification and/or relevant work experience will be considered on a case by case basis.

English requirements

  • Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

Course Information

This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.

You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.

Example roles you could progress into include:

  • Marketing Manager

  • Brand Manager

  • Global Marketing Executive

  • Director of Advertising

Ability to settle

Overseas Student Health Cover

OSHC: 624GBP/ per year

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