Applicants will normally hold a 2:2 undergraduate honours degree or above in a relevant subject.
Applicants with a lower degree classification and/or relevant work experience will be considered on a case by case basis.
This accredited International Marketing Management degree is designed to develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to the operations of an international or national company within the field of marketing.
You will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within the area.
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There are a wide range of opportunities available to you and some typical career routes which previous graduates have moved into include brand and product management, advertising, public relations, market research, sales management, retailing and general marketing management.
Example roles you could progress into include:
Marketing Manager
Brand Manager
Global Marketing Executive
Director of Advertising
OSHC: 624GBP/ per year
