IELTS or equivalent, 6.0 (subtests 5.5)
Students may apply to the 4-year programme during Level 5. Admission to the International Year is subject to successful application, interview and references from appropriate staff.
The criteria to be applied are:
Academic Performance (an average of 60% across all modules in Semester 1 at Level 5 is normally required. Places on the International Yearare then conditional on achieving an average mark of 54% across all Level 5 modules with no module fails. Where no Semester 1 marks have been awarded performance in 1st year marks and ongoing 2nd yearassessments are taken into account)
General Aptitude (to be demonstrated by application for study abroad, interview during the 2nd semester of year 2 (Level 5), and by recommendation of the student's personal tutor, 1st and 2nd year tutors and programme director)
The Marketing and Business Management programme at Keele considers the role and importance of market research and analysis, consumer behaviour and communications alongside a number of business and management subjects.
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Year 1
Compulsory modules
Semester one
Management in Context
Marketing Principles
Semester two
Consumer Behaviour 1
Optional modules
Semester one
Choose a Minimum of ONE of the following:
Global Business Environments
Accounting Principles
Introductory Microeconomics
Business Law
The British and Global Economy
Quantitative Methods 1
Academic English for Business Students (Part 1)
Semester two
Choose a Minimum of TWO of the following:
Foundations of Human Resource Management
Quantitative Methods 2
Multinational Enterprise Business Perspectives
Managing in a Changing Society
Introduction to International Business
Financial Accounting
Year 2
Compulsory modules
Semester one
Organisational Behaviour
Semester two
Digital and Marketing Communications
Marketing Research
Operations and Quality Management
Optional modules
Semester one
Choose a minimum of ONE of the following:
Consumer Behaviour 2
Services Marketing
Choose a Minimum of ONE of the following:
Professional Development
Business Ethics
Marketing in Society
Academic English for Business Students (Part 1) ENL-900033
Academic English for Business Students (Part 2)
Semester two
Social Enterprise and Alternative Organising
Year 3
Compulsory modules
Semester one
Semester two
Marketing Insights ISP
Marketing and Globalisation
Optional modules
Semester one
Choose a Minimum of ONE of the following:
Strategic Marketing Management MAN-30063
Business Strategy
Choose a Minimum of ONE of the following:
Contemporary Retail Environments
Consuming Cultures
Digital Marketing in Practice
Choose a Minimum of ONE of the following:
SME Live Project
Comparative Business Cultures
What’s wrong with Entrepreneurship?
Identity, Culture & Organisation
Academic English for Business Students (Part 2)
Advanced Business English Communication
Semester two
Choose a Minimum of ONE of the following:
Current Ideas in Marketing
Brands and Branding
Marketing Simulation Challenge
Enterprise Business Plan
96% of Keele graduates were in a job or further study within six months of graduating (DLHE, 2017)
Many organisations recruit business management and marketing graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, PR officer, journalist, broadcast presenter or events designer. You could also go on to study for a postgraduate qualification in either subject.
Avis
Colgate Palmolive
Educare
I Prospect
Asda
Barratt Developments
HSBC
Jack Wills
Mercedes Benz
Network Rail
Nationwide Building Society
NHS
Jobs that a graduate of this course could go on to do:
Management Consultant
Chartered Management Accountant
IT Consultant
Sales Executive
Logistics Manager
Banker
Investment Analyst
Operational Researcher
Market Researcher
Marketing Executive
Media Buyer
Media Planner
Advertising Account Executive
Public Relations Officer
Regardless of which career you pursue after Keele, employers will want evidence of the range of skills and personal qualities you possess and which are required for the job. Your degree is clearly important in this respect but don’t forget the extra-curricular activities, positions of responsibility, jobs and voluntary work you may have been engaged in while studying at Keele. These activities allow you to demonstrate the skills and personal qualities required by employers and will be vital in your attempts to secure graduate employment.
Insurance – Single: 300 GBP per year
