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Business Management and Economics
Marketing (BA)
Marketing (BA)

Marketing (BA)

  • ID:CUC10018
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

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Admission Requirements

Entry Requirement

To apply, you will need the following: 

  • A completed admission application for Concordia University Chicago.

  • Official transcripts of all college coursework from each institution you have attended.

  • Foreign transcripts evaluated by a Concordia-Chicago-approved international credentialing service. Concordia-Chicago accepts evaluations from Educational Credential Evaluators (ECE).

  • A certified document pledging financial support for your first year of study and without any unexpected events, and enough funding from the same or an equally dependable source for the following years.

  • Proof of graduation from a secondary school.

  • A transfer verification form for students transferring from a school in the United States.

English Requirement

Proof of English proficiency, via one of the following:

  • A score of at least 72 (internet-based) on the Test of English as a Foreign Language (TOEFL) — Concordia-Chicago’s DI code is 1140

  • A score of 6.0 on the International English Language Testing System (IELTS)

  • A score of 6.0 on the Password Skills Test

  • Successful completion of Level 112 at an ELS Language School (ELS) or a certificate of completion of program from an English Language Institute (ELI), along with a recommendation of the program director


Course Information

Marketing Program and Degree Overview

We offer two marketing degrees: a Bachelor of Arts in business administration with an emphasis in marketing and a Bachelor of Science in business administration with emphasis in marketing.

Both the Bachelor of Arts and the Bachelor of Science options prepare students for an exciting career in a dynamic field. Graduates with marketing degrees find jobs as brand and product managers, marketing and sales executives, analysts, research executives and more.

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

The Bachelor of Arts in marketing degree, which requires 48 semester hours of study, is for students who want a broad liberal arts foundation with an emphasis in business. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.

Students in both degree tracks take required courses in:

  • Accounting

  • Economics

  • Statistics

  • Management

  • Information technology

  • Ethics

  • Finance

  • Consumer Behavior

  • Advertising

  • Marketing

Students working toward a Bachelor of Arts degree will be able to select electives from courses such as advanced business law, global marketing, new product development and retailing

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Account Representative

  • Buyer

  • Comparison Shopper

  • Marketing Planner

  • Market Researcher

  • Research Analyst 

  • Promotions Director

  • Advertising Manager

  • Marketing Consultant

  • Product/Brand Manager

  • Public Relations Specialist

  • Sales Associate 

Ability to settle

Overseas Student Health Cover

Medical insurance: 1,999 $ USD per year

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