If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component.
The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
You will learn about consumer behaviour, customer relationships, branding and how to conduct and interpret the insight needed to inform communications and track the success of marketing campaigns. You’ll gain hands-on experience developing creative strategy by working on live client briefs from external marketers or, for example, designing an advert as part of a woke advertising campaign.
Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual work stations that students can connect to, using laptops and mobile phones to present their campaigns.
You could go on to work for a marketing communications department in-house for an organisation or you could choose to specialise in advertising, public relations (PR), brand management, direct and digital marketing for a creative agency or as a freelancer.
More Info: click here
Year 1
Subjects of study include:
Buyer Behaviour
Digital Marketing Essentials
Fundamentals of Marketing
Global Business Environment
Professional Development for Marketers
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area. Your option module may be a foreign language.
Credit Level 4
Year 2
Subjects of study include:
Advertising
Contemporary PR Management
Developing your Professional Brand
Marketing Metrics
Marketing Research
Plus one option from other business areas including languages.
Credit Level 5
Placement year
Professional experience or Study Abroad year
Between Years 2 and 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions. You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas, or undertake a placement year overseas.
Year 3
Subjects of study include:
Contemporary Selling and Sales Management
Digital and Direct Marketing Campaign Strategy
Integrated Marketing Communication
Marketing Analytics
Market Planning and Strategy
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages
Credit Level 6
Job roles
The course will prepare you for a wide variety of roles in business. Examples of these from our recent graduates are:
Advertising executive
Brand manager
Management trainee
Market researcher
Marketing associate/manager
Marketing strategist
Product development officer
PR officer
Social media executive/manager
Insurance – Single: 300 GBP per year
