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Business Management and Economics
Master of Business Administration (Marketing)
Master of Business Administration (Marketing)

Master of Business Administration (Marketing)

  • ID:UA610326
  • Level:Master's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • Application Fee:$110.00
  • TuitionFee/Year:$47,500.00
  • LivingFee/Year:$12,000.00
  • InsuranceFee/Year:$609.00
  • Application Fee:$110.00
  • TuitionFee/Year:$47,500.00
  • LivingFee/Year:$12,000.00
  • InsuranceFee/Year:$609.00
Estimated Total/program:
$120,438.00
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

Bachelor degree or equivalent.

English Requirements

  • IELTS: Overall 6.5, Reading 6, Listening 6, Speaking 6, Writing 6

  • TOEFL: Overall 79, Reading 13, Listening 13, Speaking 18, Writing 21

  • Pearson: Overall 58, Reading 50, Listening 50, Speaking 50, Writing 50

  • C1 Advanced: Overall 176, Reading 169, Listening 169, Speaking 169, Writing 169

Course Information

Lead strategic brand and sales growth

  • The faster the world moves, the more critical marketing becomes. Mastery of the discipline enables business leaders to drive growth by ensuring their products’ or services’ greatest strengths are communicated compellingly and with strategic precision: at the right time, to the right audience, through the right channels.

  • Our Master of Business Administration (Marketing) sets you on that path and can be entered immediately upon completing any bachelor degree.

What will you do

The MBA (Marketing) is part of the Adelaide MBA suite and can be completed over two years. The degree will equip you with:

  • a deep understanding of the entire marketing process—from market analysis and engagement, to brand building, campaign strategy and tactical executions

  • a thorough working knowledge of customer relationship management (CRM) principles

  • highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook

  • high-level problem-solving, analytical, critical thinking and self-reflection skills

  • a firm grasp of the principles of adaptive leadership, systems thinking, organisational behaviour, change management and social enterprise

  • outstanding management capabilities in critical business functions, including finance, accounting, economics and marketing.

You’ll also:

  • build extensive industry and professional relationships and networks

  • receive invaluable ongoing industry mentoring from high-profile Adelaide MBA alumni

  • have the opportunity to undertake international exchanges at world-leading European business schools.

Where could it take you

  • The Adelaide MBA (Marketing) will prepare you to move rapidly into senior marketing roles within your chosen industry. You could oversee new-product or new-service launch campaigns; develop an organisation’s strategy to raise its international profile; or manage an industry body’s advocacy campaigns to ensure members’ views are heard in government.

CRICOS: 0100296

More info: Click here

Core Courses

To satisfy the requirements for Core Courses students must complete courses to the value of 27 units.

All of the following courses must be completed:

Course Title

  • Project Leadership and Communication

  • Accounting Essentials for Decision Makers (M)

  • Economic Principles (M)

  • Marketing Management

  • Principles of Finance (M)

  • People and Organisations (M)

  • Business and Corporations Law

  • Strategic Management (M)

  • Action Research for Business

Marketing Specialisation

To satisfy the requirements for Marketing Specialisation students must complete courses to the value of 18 units.

All of the following courses must be completed:

Course Title

  • Understanding Consumers (M)

  • Developing Global Markets (M)

  • Integrated Marketing Communications (M)

  • Strategic Marketing (M)

  • New Venture Creation

  • Creativity and Innovation

Research

To satisfy the requirements for Research students must complete courses to the value of 3 units.

Courses to the value of 3 units from the following:

Course Title

  • eChallenge

  • Tech eChallenge

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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Manager / Business Management, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Brand Manager, Brand Marketer, Business Management, Campaign Manager, PR Manager

Ability to settle

Overseas Student Health Cover

Overseas student health cover: $609 per year

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