In order to be considered for entry, applicants must have completed:
An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation; and
A personal statement outlining why you wish to be considered for the course
In ranking applications, the Selection Committee will consider:
Prior academic performance; and
Your personal statement.
The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board Rules on the use of selection instruments.
Applicants are required to satisfy the university's English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance Band 6.5 is required.
For English language tests, we require documentary evidence of having obtained the minimum scores within the previous 24 months.
IELTS: 6.5 (with no band less than 6.0)
TOEFL (paper test): 577 with TWE 4.5
TOEFL (internet): 79 with Writing 21, Speaking 18, Reading 13, Listening 13
Pearson Test of English (Academic): 58-64 inclusive and no communicative skill below 50
Why study Digital Marketing at Melbourne Business School?
Build your digital marketing skills and knowledge: Skills you will learn include social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
Learn from industry experts and be job ready: Connect with marketing professionals who will share their real-life case studies as part of your studies. Complete an internship or take a consulting subject working to solve a real company problem.
Accelerated version available: We offer a 1-year intensive version for those who wish to start in mid-year (July).
What is it about?
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.
The course is academically rigorous, practically orientated and globally relevant.
CRICOS Code: 103161D
More info: Click here
Compulsory
Students must complete the following three compulsory subjects:
Marketing Research
Customer Experience Design
Social Media and Viral Marketing
Core
Students must complete four of the following subjects:
Digital Marketing Metrics
Digital Marketing Analytics
Digital Retail
Content Marketing
Electives
Students may choose up to three of the following elective subjects:
Advertising and Communications Strategy
Building Entrepreneurial Ventures
Neuromarketing
Marketing Specialist
Social Media Marketing Specialist
Marketing Coordinator
Campaign Manager
Digital Analyst
Marketing Executive
Digital Channel Manager
Digital Marketing Manager
Senior Marketing Manager
OSHC: 530$ per year
