Kedge Business School - Marseilles campus Background Image
Image of Kedge Business School - Marseilles campus
Master of Digital Marketing & sales
Master of Digital Marketing & sales

Master of Digital Marketing & sales

  • ID:KBS330004
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (EUR)

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirement

  • For the students entering in pathway course (long track), degree level diploma required or equivalent 180 ECTS score
  • For the students entering in specialisation course (short track), first master validated or international bachelor diploma (master degree corresponding to 4 years of studying) or equivalent of 240 ECTS score. On exemption for the students owner of a degree level or an equivalent with a high quality of studying or professional experience which garantee the excellence of the educational experience.

English requirement

Level of English required for admission to specialisation course: TOEIC 780 / IELTS 6 / IBT 85 (Applicants with at least one year of study or professional experience in an English-speaking country are exempt). Providing a score of English is not mandatory to apply for the MSc pathway course. An official proof of English level will however be required to progress to the 2nd year of the MSc course.

Other requirement

  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies

NOT MANDATORY - Other documents

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage

Course Information

The MSc in Digital Marketing & Sales prepares professionals who will progress in a digital ecosystem where the functions require an excellent capacity for adaptation. The instructive approach of the MSc, which includes an e-business component, combines strategy, technique, design, digital marketing and e-commerce performance. A programme connected to the innovations and demands of the market which is lacking skilled professionals.

Training Agile Digital Marketers

With digital, new professions and new practices have appeared, creating a real need for training. In an environment in which the skills change fast and the disciplines are becoming increasingly specialized, companies need to be more agile than ever before. The objective of the MSc in Digital Marketing & Sales of KEDGE: to train versatile digital experts capable of participating in the company’s digital strategy, but also on the operational aspects with a cross-cutting approach of web marketing skills. This programme also prepares the future managers to anticipate consumer trends and new channels to get the most out of the trade and non-trade activities that a company may develop online.

Why choose this programme?

  • A cross-cutting and complementary training
  • A partnership with Le Wagon for a dual expertise that is highly sought after on the job market
  • A varied teaching method for maximum employability
  • An immersive teaching approach
  • Experiential learning
  • An ecosystem of respected partners
  • Excellent integration in the local ecosystem

Skills developed

  • Digital strategy

  • Team management

  • E-commerce Management

  • Recognised professional certifications

  • Graphic design

  • Design and administration of a trade and non-trade site

  • Management of the site activity

See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

Digital Marketing & sales


No Course!
See moreSee less

Career Opportunity

Career Opportunity


  • Head of Digital Marketing
  • Head of E-Commerce
  • Head of Digital Customer Experience


  • E-Commerce Manager
  • Digital Communication Manager
  • Digital Strategy Consultant
  • Traffic and Acquisition Manager
  • E-Business Commercial Engineer
  • User Experience Manager


  • Web Product Manager
  • Digital Product Manager
  • Digital Marketing Product Manager
  • E-CRM Project Manager
  • Digital Web Sales
  • Social Media Manager
  • Traffic Manager

Average starting salary


Acquisition manager average starting salary


Project manager average starting salary


CRM manager average starting salary


Established in 2001, Oxatis offers an end-to-end, cutting edge e-Commerce solution. With over 10,000 e-Merchants operating in 21 business sectors (in France, UK, Spain and Italy) and sales growing at over 30% per year, Oxatis is the leading European provider of e-Commerce solutions in SaaS mode. Sage (with over 2,000,000 corporate clients in France, Spain and the UK), Team System (leading player with 60% of the Italian management software market), Crédit Agricole, Google and Crédit du Nord group have chosen Oxatis as their exclusive e-Commerce solution.

Staff: 187 employees - 70 vacancies in 2018
Funding round: 15 million euros since its creation and invested 14 million in R&D

Ability to settle

Overseas Student Health Cover

Same Courses

Close search