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School of Marketing and Innovation
Master of Marketing and Product Innovation (MSc CGE) (1 years)
Master of Marketing and Product Innovation (MSc CGE) (1 years)

Master of Marketing and Product Innovation (MSc CGE) (1 years)

  • ID:ICNUG06
  • Level:Master's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (USD)

  • TuitionFee/Year:$15,400.00
  • LivingFee/Year:$13,200.00
  • InsuranceFee/Year:$364.82
  • TuitionFee/Year:$15,400.00
  • LivingFee/Year:$13,200.00
  • InsuranceFee/Year:$364.82
Estimated Total/program:
$28,964.82
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

  • Bachelor's degree (Bac+4/Bac+5) or master's
  • At least 3 years of relevant work experience
  • English: IELTS ≥6.0, or Duolingo≥105
  • Minimum GPA/GPA: ~55% (or equivalent to 2.5/4.0)
  • Reference letters and interviews may be required

Course Information

Objective: equipping comprehensive management skills for innovation processes – including design thinking, prototyping, patent protection, CRM, digital analytics, branding, sustainable innovation
Study in English (at least 50% of subjects).
Can study according to the work‑study model (sandwich course) in Paris – helps to study while working, reduce or exempt tuition fees and earn income according to SMIC or industry salary
Awarded DESSMI (RNCP level7) – a diploma in innovation management recognized by the French state – and CGE‑accredited MSc program if choosing the dual degree track

M2 (1‑year direct entry)

  • Semester 1:

    • Creative Learning Expedition

    • Management 4.0 & Leadership

    • Design Thinking

    • New Product Introduction (NPI)

    • Sustainable Innovation & Legal Protection

    • CRM & Web Analytics

    • Micro‑certificate chuyên ngành

    • Research Methods & Data Analytics

    • Quitus (Professional experience M1)

    • French as foreign language (tuỳ chọn) INSEEC+11ICN Business School+11EuroAmerican Education+11

  • Semester 2:

    • Professional Experience M2 (thực tập / học việc)

    • Company‑based Research Project (đề án trong công ty

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Pre Courses

Pre‑Master
MSc Track

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

Upon graduation, you will be qualified to take on positions such as:

  • Product Manager, Innovation Consultant, Brand Strategist, Digital Marketing Specialist, UX Researcher, Business Development Manager or Innovation Manager

Ability to settle

Overseas Student Health Cover

Health Insurance||364.82 USD

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